Forrester

For Customer Experience Professionals

Report:Contextualization

Delivering Relevant Experiences In The Multichannel World

Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — and...

• Downloads: 432
• Comments: 2
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For Application Development & Delivery Professionals

Report:Decide When To Buy, Build, Or Outsource BI

Tools And Technology: The Business Intelligence Playbook

Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

• Downloads: 615

For Application Development & Delivery Professionals

Report:The State Of Digital Customer Experience Technology, 2013

Findings From Forrester's Digital Customer Experience Online Survey

Forrester recently surveyed 233 digital customer experience professionals with decision-making roles in digital experience (DX) technologies, asking them about their strategies for the coming 12 to...

• Downloads: 170

For Application Development & Delivery Professionals

Report:Market Overview: Digital Experience Service Providers

Turn The Odd Couple Into The Power Couple

Selecting a digital experience service provider is a complex and stressful task. In many cases, marketing teams select the service providers and oversee product selection, leaving IT to support and...

• Downloads: 283
• Comments: 2
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For Application Development & Delivery Professionals

Report:Best Practices: Digital Asset Management

In a world with increasing numbers of rich media assets and a diverse set of distribution channels, content and collaboration (C&C) pros are taking a closer look at rich media management options....

• Downloads: 844
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For Application Development & Delivery Professionals

Report:The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012

OpenText And Autonomy Lead The Rich Media Management Pack, With ADAM Software And Adobe Close Behind

The digital asset management (DAM) market is fragmented and in flux. With a myriad of vendors offering anything and everything under the name "DAM," application development and delivery (AD&D)...

• Downloads: 1163
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For Application Development & Delivery Professionals

Report:It Ain't Personal; Get Up Close And Contextual

Supporting Relevant Digital Experiences In The Multichannel World

Organizations have long "personalized" their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

• Downloads: 351
• Comments: 1
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For Application Development & Delivery Professionals

Report:Capitalize On SaaS CRM Solutions With Better Governance

Processes: The CRM Playbook

This report prescribes solution governance best practices for application development and delivery (AD&D) professionals who implement "cloud" customer relationship management (CRM) solutions. While...

• Downloads: 277
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For Application Development & Delivery Professionals

Report:Define The Right CRM Metrics

Performance Management: The CRM Playbook

This report outlines the method for defining metrics as part Forrester's solution for application development and delivery (AD&D) executives looking to implement customer relationship management...

• Downloads: 1258
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For Application Development & Delivery Professionals

Report:Five Questions When Organizing For Digital Customer Experience

Organization: The Digital Experience Delivery Playbook

Application development and delivery (AD&D) leaders now face a number of challenges as they move to support technology that delivers compelling cross-touchpoint customer experiences, rather than just...

• Downloads: 377
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For Application Development & Delivery Professionals

Report:The Future Of BI

Vision: The Business Intelligence Playbook

Demands by users of business intelligence (BI) applications to "just get it done" are turning typical BI relationships, such as business/IT alignment and the roles that traditional and...

• Downloads: 1656

For Application Development & Delivery Professionals

Report:Update 2011: Forrester's BI Maturity Assessment Tool

Forrester recommends using this business intelligence (BI) maturity assessment tool at the beginning of any new strategic BI initiative to help you better understand your current state and strategic...

• Downloads: 173

For Application Development & Delivery Professionals

Report:Contextual Delivery And Cross-Channel Analytics Revolutionize Digital Experiences

Landscape: The Digital Experience Delivery Playbook

AD&D pros have had an uphill journey to support digitally enabled customer experiences as they navigate the coordination of existing investments and management of a complicated technology ecosystem....

• Downloads: 190

For Application Development & Delivery Professionals

Report:Digital Experience Delivery Maturity Assessment

Assessment: The Digital Experience Delivery Playbook

This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

• Downloads: 10

For Application Development & Delivery Professionals

Report:Capitalize On The Digital Experience Imperative With Better Governance

Processes: The Digital Experience Delivery Playbook

Organizations still struggle to get the right content to the right consumers at the right time. Outdated technologies, policies, and procedures mean that IT can't keep pace with the business' demands...

• Downloads: 221

For Application Development & Delivery Professionals

Report:Drive Business Insight With Effective BI Strategy

Executive Overview: The Business Intelligence Playbook

How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

• Downloads: 1050