Forrester

For Customer Insights Professionals

Report:Social Tools Help Pharma Marketers Build Customer Intelligence

Why Pharma Should Integrate Social Into The Multichannel Customer View

The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricted. In...

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For eBusiness & Channel Strategy Professionals

Report:How To Use The Web To Attract And Retain Individual Health Plan Membership

Forrester Exposes Glaring Lack Of Loyalty In A Highly Price-Sensitive Market

Individual consumers seeking health coverage are increasingly going online to find it, but today, many health insurers' Web sites are ill-prepared to turn these visitors into profitable members....

• Downloads: 741

For eBusiness & Channel Strategy Professionals

Report:The $115 Billion Individual Health Insurance Opportunity

A Market That Is Ripe For The Picking

The individual health insurance market is slowly but steadily growing, driven by the gradual erosion of employer-sponsored coverage, the rising population of uninsured, and a government that...

• Downloads: 697

For eBusiness & Channel Strategy Professionals

Report:A Look At The Year Ahead: eBusiness Will Be Crucial To Health Insurers

2009 Will Be A Time Of Uncertainty And Transition In The Healthcare Industry

A recession is hitting US consumers hard as the financial crisis continues to send ripples across US and global economies. Most US industries are feeling the effects —banks, retailers, auto...

• Downloads: 576

For eBusiness & Channel Strategy Professionals

Report:The Truth About Consumer-Directed Health Plans

HSAs Swell To More Than 6 Million Accounts And More Than $8 Billion In Assets

The so-called consumer-directed health (CDH) market plunges its roots deeper into the health insurance industry as US employers continue to fight the rising costs of healthcare and more consumers...

• Downloads: 449

For eBusiness & Channel Strategy Professionals

Report:Individual Purchasers Of Health Insurance Want Control

The Demographic Profiles And Attitudes Of US Individual Purchasers Of Health

Who's purchasing individual insurance? And why? To answer these and other questions, we looked at Forrester's North American Technographics® Healthcare Online Survey, Q2 2008. We found that...

• Downloads: 556

For Customer Insights Professionals

Report:Consumer Engagement In Personal Healthcare Finance Dropped In 2008

Healthcare Marketers Have An Uphill Battle Ahead Of Them

According to Forrester's North American Technographics® Healthcare Online Survey, Q2 2008, 39% of non-elderly commercially insured adults in the US now own a health spending account. This...

• Downloads: 299

For eBusiness & Channel Strategy Professionals

Report:Are Employer-Sponsored Health Benefits Eroding?

A Joint Forrester And Employee Benefit News Study Shows That Benefits Richness Declines As HSAs Gain Steam

The 2007 Employee Benefit News/Forrester Research Benefits Decisions' Impact Study of more than 900 benefits professionals examines employers' overall benefits strategies. One of the top concerns...

• Downloads: 275

For eBusiness & Channel Strategy Professionals

Report:The Next Wave Of Individual Purchasers: The (Recently) Uninsured

What does the average uninsured person in the US look like? Are there differences among this population? Is there a real market opportunity for healthcare eBusiness managers hoping to gain individual...

• Downloads: 269

For eBusiness & Channel Strategy Professionals

Report:Who Buys Drugs Online?

Most Consumers Still Buy Offline And Ignore Drug Advertisements

Despite the fact that U.S. consumers are shopping for everything from music to clothing online, prescription medications just don't make it to their online shopping lists. Doctors remain the most...

• Downloads: 219

For eBusiness & Channel Strategy Professionals

Report:Health Savings Accounts: The Battleground For Customer Loyalty

Market penetration for health savings accounts (HSAs) among US households is gaining momentum. Even an impending presidential election, in which healthcare reform is a top priority, cannot break the...

• Downloads: 222

For eBusiness & Channel Strategy Professionals

Report:Will Plans Abandon $1.4B In Annual CDHP Profits?

Health Plans' Service Issues Will Cause Market Deceleration If Ignored

Recent evidence shows that consumer-driven health plans (CDHPs) are beginning to gain market share faster than Forrester predicted in 2003. However, enrollees in these plans will demand improved...

• Downloads: 123