Forrester

For Marketing Leadership Professionals

Report:The Forrester Wave™: Email Marketing Service Providers, Q4 2009

Responsys And ExactTarget Edge Ahead In A Tight Pack Of Eight Leaders

In Forrester’s evaluation of email marketing service providers (ESPs), we reviewed 15 vendors against 69 criteria and found that Responsys and ExactTarget are at the front of the Leader pack....

• Downloads: 2202

For Customer Insights Professionals

Report:Social Tools Help Pharma Marketers Build Customer Intelligence

Why Pharma Should Integrate Social Into The Multichannel Customer View

The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricted. In...

• Downloads: 1125
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For eBusiness & Channel Strategy Professionals

Report:The Social Technographics® Of US Online Health Information Seekers

The explosion of consumer adoption of social technologies is changing the nature of relationships between companies and their customers. eBusiness professionals in the healthcare industry need to...

• Downloads: 959

For eBusiness & Channel Strategy Professionals

Report:Benchmark 2008: Healthcare Consumers' Tepid Online Channel Uptake

North American Consumer Technographics

Now more than ever, the Web is teeming with health-related content as new sites, products, and services seem to flood the market under the health and wellness guise. So how are consumers responding?...

• Downloads: 775

For eBusiness & Channel Strategy Professionals

Report:A Look At The Year Ahead: eBusiness Will Be Crucial To Health Insurers

2009 Will Be A Time Of Uncertainty And Transition In The Healthcare Industry

A recession is hitting US consumers hard as the financial crisis continues to send ripples across US and global economies. Most US industries are feeling the effects —banks, retailers, auto...

• Downloads: 576

For eBusiness & Channel Strategy Professionals

Report:Why Health Plan Consumer Portals Need A Makeover

A Call For eBusiness Professionals To Respond To Industry Transformation

The needs of online healthcare consumers are evolving, and many of the tools that plans make available to them aren't keeping up. The good news is that consumer-directed health plan (CDHP) members...

• Downloads: 530

For Customer Insights Professionals

Report:Consumer Engagement In Personal Healthcare Finance Dropped In 2008

Healthcare Marketers Have An Uphill Battle Ahead Of Them

According to Forrester's North American Technographics® Healthcare Online Survey, Q2 2008, 39% of non-elderly commercially insured adults in the US now own a health spending account. This...

• Downloads: 298

For eBusiness & Channel Strategy Professionals

Report:Who Buys Drugs Online?

Most Consumers Still Buy Offline And Ignore Drug Advertisements

Despite the fact that U.S. consumers are shopping for everything from music to clothing online, prescription medications just don't make it to their online shopping lists. Doctors remain the most...

• Downloads: 218

For eBusiness & Channel Strategy Professionals

Report:Health Savings Accounts: The Battleground For Customer Loyalty

Market penetration for health savings accounts (HSAs) among US households is gaining momentum. Even an impending presidential election, in which healthcare reform is a top priority, cannot break the...

• Downloads: 220