Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves Marketing Leadership (ML) professionals as well as Customer Insights (CI) professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.


In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

Refine your results

Methodology

Topics

Industry

Region

2 results in Reports

  • Carlton A. Doty
  • Marketing Measurement
  • eBusiness & Channel Strategy
  • For eBusiness & Channel Strategy Professionals

    Report:Is Your eBusiness Team Ready For Prime Time?

    Introducing Forrester's eBusiness Maturity Model

    How does your eBusiness team stack up against others? How mature is the average eBusiness team? What characteristics should an eBusiness team exhibit — and excel at? To answer these and other...

    • Downloads: 985
  • For eBusiness & Channel Strategy Professionals

    Report:Who Buys Drugs Online?

    Most Consumers Still Buy Offline And Ignore Drug Advertisements

    Despite the fact that U.S. consumers are shopping for everything from music to clothing online, prescription medications just don't make it to their online shopping lists. Doctors remain the most...

    • Downloads: 225