Forrester

For Customer Insights Professionals

Report:Social Tools Help Pharma Marketers Build Customer Intelligence

Why Pharma Should Integrate Social Into The Multichannel Customer View

The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricted. In...

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For eBusiness & Channel Strategy Professionals

Report:The Social Technographics® Of US Online Health Information Seekers

The explosion of consumer adoption of social technologies is changing the nature of relationships between companies and their customers. eBusiness professionals in the healthcare industry need to...

• Downloads: 959

For eBusiness & Channel Strategy Professionals

Report:Payer-Provider Connectivity: How Far Have We Come, And Where Are We Going?

Multipayer Portals Are Emerging As Providers' Preferred Channel

Payer-provider connectivity remains quite fragmented in the US. As the feds gear up for the inaugural trial of a nascent Nationwide Health Information Network (NHIN) in late 2008, many payers and...

• Downloads: 857

For eBusiness & Channel Strategy Professionals

Report:Benchmark 2008: Healthcare Consumers' Tepid Online Channel Uptake

North American Consumer Technographics

Now more than ever, the Web is teeming with health-related content as new sites, products, and services seem to flood the market under the health and wellness guise. So how are consumers responding?...

• Downloads: 775

For eBusiness & Channel Strategy Professionals

Report:How To Use The Web To Attract And Retain Individual Health Plan Membership

Forrester Exposes Glaring Lack Of Loyalty In A Highly Price-Sensitive Market

Individual consumers seeking health coverage are increasingly going online to find it, but today, many health insurers' Web sites are ill-prepared to turn these visitors into profitable members....

• Downloads: 740

For eBusiness & Channel Strategy Professionals

Report:The $115 Billion Individual Health Insurance Opportunity

A Market That Is Ripe For The Picking

The individual health insurance market is slowly but steadily growing, driven by the gradual erosion of employer-sponsored coverage, the rising population of uninsured, and a government that...

• Downloads: 693

For eBusiness & Channel Strategy Professionals

Report:A Look At The Year Ahead: eBusiness Will Be Crucial To Health Insurers

2009 Will Be A Time Of Uncertainty And Transition In The Healthcare Industry

A recession is hitting US consumers hard as the financial crisis continues to send ripples across US and global economies. Most US industries are feeling the effects —banks, retailers, auto...

• Downloads: 576

For eBusiness & Channel Strategy Professionals

Report:Why Health Plan Consumer Portals Need A Makeover

A Call For eBusiness Professionals To Respond To Industry Transformation

The needs of online healthcare consumers are evolving, and many of the tools that plans make available to them aren't keeping up. The good news is that consumer-directed health plan (CDHP) members...

• Downloads: 530

For eBusiness & Channel Strategy Professionals

Report:The Truth About Consumer-Directed Health Plans

HSAs Swell To More Than 6 Million Accounts And More Than $8 Billion In Assets

The so-called consumer-directed health (CDH) market plunges its roots deeper into the health insurance industry as US employers continue to fight the rising costs of healthcare and more consumers...

• Downloads: 448

For eBusiness & Channel Strategy Professionals

Report:Individual Purchasers Of Health Insurance Want Control

The Demographic Profiles And Attitudes Of US Individual Purchasers Of Health

Who's purchasing individual insurance? And why? To answer these and other questions, we looked at Forrester's North American Technographics® Healthcare Online Survey, Q2 2008. We found that...

• Downloads: 554

For Customer Insights Professionals

Report:Consumer Engagement In Personal Healthcare Finance Dropped In 2008

Healthcare Marketers Have An Uphill Battle Ahead Of Them

According to Forrester's North American Technographics® Healthcare Online Survey, Q2 2008, 39% of non-elderly commercially insured adults in the US now own a health spending account. This...

• Downloads: 298

For eBusiness & Channel Strategy Professionals

Report:Who's Walking In To Retail Health Clinics?

Consumer Visits To Retail Health Clinics More Than Double From 2007

Walk-in retail health clinics are forging ahead across the US, with new locations opening at a steady pace. In our recent North American Technographics® Healthcare Online Survey, Q2 2008, we...

• Downloads: 351

For eBusiness & Channel Strategy Professionals

Report:Are Consumers Embracing The Convergence Of Healthcare And Finance?

Engagement Among Account Holders Is Higher, But An Education Gap Remains

Growth in the consumer-directed health (CDH) market — the most controversial phenomenon in US healthcare since the rise of health maintenance organizations (HMOs) during the Nixon...

• Downloads: 290

For eBusiness & Channel Strategy Professionals

Report:Consumers Sound Off On Health Savings Accounts

Unrest Is Looming Behind A Deceptively Positive Attitude Among HSA Owners

The so-called consumer-directed health (CDH) market has opened a new door for financial services firms. Health savings accounts (HSAs) are the controversial but quickly growing financial "half" of...

• Downloads: 261

For eBusiness & Channel Strategy Professionals

Report:CRM For Health Insurers: Some Assembly Required

Forrester defines customer relationship management (CRM) as a set of business processes and supporting technologies that is used to acquire, retain, and enhance customer relationships. While...

• Downloads: 245

For eBusiness & Channel Strategy Professionals

Report:The Next Wave Of Individual Purchasers: The (Recently) Uninsured

What does the average uninsured person in the US look like? Are there differences among this population? Is there a real market opportunity for healthcare eBusiness managers hoping to gain individual...

• Downloads: 268

For eBusiness & Channel Strategy Professionals

Report:Who Buys Drugs Online?

Most Consumers Still Buy Offline And Ignore Drug Advertisements

Despite the fact that U.S. consumers are shopping for everything from music to clothing online, prescription medications just don't make it to their online shopping lists. Doctors remain the most...

• Downloads: 218

For eBusiness & Channel Strategy Professionals

Report:Health Savings Accounts: The Battleground For Customer Loyalty

Market penetration for health savings accounts (HSAs) among US households is gaining momentum. Even an impending presidential election, in which healthcare reform is a top priority, cannot break the...

• Downloads: 220

For eBusiness & Channel Strategy Professionals

Report:Will Plans Abandon $1.4B In Annual CDHP Profits?

Health Plans' Service Issues Will Cause Market Deceleration If Ignored

Recent evidence shows that consumer-driven health plans (CDHPs) are beginning to gain market share faster than Forrester predicted in 2003. However, enrollees in these plans will demand improved...

• Downloads: 122

For eBusiness & Channel Strategy Professionals

Report:Blue Healthcare Bank Puts The Blues In The Game

Approval From Feds Levels The Playing Field In The CDHP Market

Fourteen months after it announced plans to get into the banking business, the Blue Cross and Blue Shield Association (BCBSA) has received federal approval of its application for a federal savings...

• Downloads: 69