Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves Marketing Leadership (ML) professionals as well as Customer Insights (CI) professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.


In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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Industry

2 results in Reports

  • Carlton A. Doty
  • Consumer Technographics
  • Information Management
  • For eBusiness & Channel Strategy Professionals

    Report:The Truth About Consumer-Directed Health Plans

    HSAs Swell To More Than 6 Million Accounts And More Than $8 Billion In Assets

    The so-called consumer-directed health (CDH) market plunges its roots deeper into the health insurance industry as US employers continue to fight the rising costs of healthcare and more consumers...

    • Downloads: 462
  • For eBusiness & Channel Strategy Professionals

    Report:Payer-Provider Connectivity: How Far Have We Come, And Where Are We Going?

    Multipayer Portals Are Emerging As Providers' Preferred Channel

    Payer-provider connectivity remains quite fragmented in the US. As the feds gear up for the inaugural trial of a nascent Nationwide Health Information Network (NHIN) in late 2008, many payers and...

    • Downloads: 875