For Customer Insights Professionals
Why Pharma Should Integrate Social Into The Multichannel Customer View
The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricted. In...
- Downloads: 1164
For eBusiness & Channel Strategy Professionals
Health Plans' Service Issues Will Cause Market Deceleration If Ignored
Recent evidence shows that consumer-driven health plans (CDHPs) are beginning to gain market share faster than Forrester predicted in 2003. However, enrollees in these plans will demand improved...
- Downloads: 127