Forrester Research : Analyst

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Carlton A. Doty

Vice President, Practice Leader - Consumer Product Strategy serving Customer Insights PROFESSIONALS

Find Carlton on:
Blog: Customer Insights Blog

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Reports (8)

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eBusiness & Channel Strategy (6)
Customer Insights (2)

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United States (6)

8 results in Reports

Carlton A. Doty
Consumer Technographics
Customer Experience Management

For Customer Insights Professionals
Report:Social Tools Help Pharma Marketers Build Customer Intelligence
Why Pharma Should Integrate Social Into The Multichannel Customer View
Carlton A. DotyJune 24, 2009
The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricted. In...
- Downloads: 1125
- Rating:
For eBusiness & Channel Strategy Professionals
Report:The Social Technographics® Of US Online Health Information Seekers
Carlton A. DotyJuly 11, 2008
The explosion of consumer adoption of social technologies is changing the nature of relationships between companies and their customers. eBusiness professionals in the healthcare industry need to...
- Downloads: 959
For eBusiness & Channel Strategy Professionals
Report:Payer-Provider Connectivity: How Far Have We Come, And Where Are We Going?
Multipayer Portals Are Emerging As Providers' Preferred Channel
Carlton A. DotyJune 11, 2008
Payer-provider connectivity remains quite fragmented in the US. As the feds gear up for the inaugural trial of a nascent Nationwide Health Information Network (NHIN) in late 2008, many payers and...
- Downloads: 857
For eBusiness & Channel Strategy Professionals
Report:How To Use The Web To Attract And Retain Individual Health Plan Membership
Forrester Exposes Glaring Lack Of Loyalty In A Highly Price-Sensitive Market
Carlton A. DotyMarch 14, 2008
Individual consumers seeking health coverage are increasingly going online to find it, but today, many health insurers' Web sites are ill-prepared to turn these visitors into profitable members....
- Downloads: 740
For eBusiness & Channel Strategy Professionals
Report:Why Health Plan Consumer Portals Need A Makeover
A Call For eBusiness Professionals To Respond To Industry Transformation
Carlton A. DotySeptember 12, 2007
The needs of online healthcare consumers are evolving, and many of the tools that plans make available to them aren't keeping up. The good news is that consumer-directed health plan (CDHP) members...
- Downloads: 530
For Customer Insights Professionals
Report:Consumer Engagement In Personal Healthcare Finance Dropped In 2008
Healthcare Marketers Have An Uphill Battle Ahead Of Them
Carlton A. Doty, Elizabeth DavisMarch 11, 2009
According to Forrester's North American Technographics® Healthcare Online Survey, Q2 2008, 39% of non-elderly commercially insured adults in the US now own a health spending account. This...
- Downloads: 298
For eBusiness & Channel Strategy Professionals
Report:Who Buys Drugs Online?
Most Consumers Still Buy Offline And Ignore Drug Advertisements
Carlton A. DotyJune 12, 2007
Despite the fact that U.S. consumers are shopping for everything from music to clothing online, prescription medications just don't make it to their online shopping lists. Doctors remain the most...
- Downloads: 218
For eBusiness & Channel Strategy Professionals
Report:Will Plans Abandon $1.4B In Annual CDHP Profits?
Health Plans' Service Issues Will Cause Market Deceleration If Ignored
Carlton A. DotyFebruary 12, 2007
Recent evidence shows that consumer-driven health plans (CDHPs) are beginning to gain market share faster than Forrester predicted in 2003. However, enrollees in these plans will demand improved...
- Downloads: 122

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Carlton A. Doty

Vice President, Practice Leader - Consumer Product Strategy serving Customer Insights PROFESSIONALS

Refine your results

Role

Topics

Industry

Region

For Customer Insights Professionals

Report:Social Tools Help Pharma Marketers Build Customer Intelligence

For eBusiness & Channel Strategy Professionals

Report:The Social Technographics® Of US Online Health Information Seekers

For eBusiness & Channel Strategy Professionals

Report:Payer-Provider Connectivity: How Far Have We Come, And Where Are We Going?

For eBusiness & Channel Strategy Professionals

Report:How To Use The Web To Attract And Retain Individual Health Plan Membership

For eBusiness & Channel Strategy Professionals

Report:Why Health Plan Consumer Portals Need A Makeover

For Customer Insights Professionals

Report:Consumer Engagement In Personal Healthcare Finance Dropped In 2008

For eBusiness & Channel Strategy Professionals

Report:Who Buys Drugs Online?

For eBusiness & Channel Strategy Professionals

Report:Will Plans Abandon $1.4B In Annual CDHP Profits?

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