Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves Marketing Leadership (ML) professionals as well as Customer Insights (CI) professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.


In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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3 results in Reports

  • Carlton A. Doty
  • Consumer Technographics
  • Customer Experience Management
  • Consumer Electronics & Technology
  • For eBusiness & Channel Strategy Professionals

    Report:The Social Technographics® Of US Online Health Information Seekers

    The explosion of consumer adoption of social technologies is changing the nature of relationships between companies and their customers. eBusiness professionals in the healthcare industry need to...

    • Downloads: 990
  • For eBusiness & Channel Strategy Professionals

    Report:Why Health Plan Consumer Portals Need A Makeover

    A Call For eBusiness Professionals To Respond To Industry Transformation

    The needs of online healthcare consumers are evolving, and many of the tools that plans make available to them aren't keeping up. The good news is that consumer-directed health plan (CDHP) members...

    • Downloads: 557
  • For eBusiness & Channel Strategy Professionals

    Report:Who Buys Drugs Online?

    Most Consumers Still Buy Offline And Ignore Drug Advertisements

    Despite the fact that U.S. consumers are shopping for everything from music to clothing online, prescription medications just don't make it to their online shopping lists. Doctors remain the most...

    • Downloads: 230