Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves Marketing Leadership (ML) professionals as well as Customer Insights (CI) professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.


In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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11 results in Reports

  • Carlton A. Doty
  • Consumer Technographics
  • Customer Intelligence
  • For Customer Insights Professionals

    Report:Social Tools Help Pharma Marketers Build Customer Intelligence

    Why Pharma Should Integrate Social Into The Multichannel Customer View

    The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricted. In...

    • Downloads: 1181
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  • For Customer Insights Professionals

    Report:Consumer Engagement In Personal Healthcare Finance Dropped In 2008

    Healthcare Marketers Have An Uphill Battle Ahead Of Them

    According to Forrester's North American Technographics® Healthcare Online Survey, Q2 2008, 39% of non-elderly commercially insured adults in the US now own a health spending account. This...

    • Downloads: 305
  • For eBusiness & Channel Strategy Professionals

    Report:The Next Wave Of Individual Purchasers: The (Recently) Uninsured

    What does the average uninsured person in the US look like? Are there differences among this population? Is there a real market opportunity for healthcare eBusiness managers hoping to gain individual...

    • Downloads: 273
  • For eBusiness & Channel Strategy Professionals

    Report:Individual Purchasers Of Health Insurance Want Control

    The Demographic Profiles And Attitudes Of US Individual Purchasers Of Health

    Who's purchasing individual insurance? And why? To answer these and other questions, we looked at Forrester's North American Technographics® Healthcare Online Survey, Q2 2008. We found that...

    • Downloads: 571
  • For eBusiness & Channel Strategy Professionals

    Report:A Look At The Year Ahead: eBusiness Will Be Crucial To Health Insurers

    2009 Will Be A Time Of Uncertainty And Transition In The Healthcare Industry

    A recession is hitting US consumers hard as the financial crisis continues to send ripples across US and global economies. Most US industries are feeling the effects —banks, retailers, auto...

    • Downloads: 585
  • For eBusiness & Channel Strategy Professionals

    Report:The Truth About Consumer-Directed Health Plans

    HSAs Swell To More Than 6 Million Accounts And More Than $8 Billion In Assets

    The so-called consumer-directed health (CDH) market plunges its roots deeper into the health insurance industry as US employers continue to fight the rising costs of healthcare and more consumers...

    • Downloads: 462
  • For eBusiness & Channel Strategy Professionals

    Report:How To Use The Web To Attract And Retain Individual Health Plan Membership

    Forrester Exposes Glaring Lack Of Loyalty In A Highly Price-Sensitive Market

    Individual consumers seeking health coverage are increasingly going online to find it, but today, many health insurers' Web sites are ill-prepared to turn these visitors into profitable members....

    • Downloads: 756
  • For eBusiness & Channel Strategy Professionals

    Report:The $115 Billion Individual Health Insurance Opportunity

    A Market That Is Ripe For The Picking

    The individual health insurance market is slowly but steadily growing, driven by the gradual erosion of employer-sponsored coverage, the rising population of uninsured, and a government that...

    • Downloads: 705
  • For eBusiness & Channel Strategy Professionals

    Report:Health Savings Accounts: The Battleground For Customer Loyalty

    Market penetration for health savings accounts (HSAs) among US households is gaining momentum. Even an impending presidential election, in which healthcare reform is a top priority, cannot break the...

    • Downloads: 230
  • For eBusiness & Channel Strategy Professionals

    Report:Who Buys Drugs Online?

    Most Consumers Still Buy Offline And Ignore Drug Advertisements

    Despite the fact that U.S. consumers are shopping for everything from music to clothing online, prescription medications just don't make it to their online shopping lists. Doctors remain the most...

    • Downloads: 224
  • For eBusiness & Channel Strategy Professionals

    Report:Will Plans Abandon $1.4B In Annual CDHP Profits?

    Health Plans' Service Issues Will Cause Market Deceleration If Ignored

    Recent evidence shows that consumer-driven health plans (CDHPs) are beginning to gain market share faster than Forrester predicted in 2003. However, enrollees in these plans will demand improved...

    • Downloads: 129