Forrester

For Enterprise Architecture Professionals

Blog:So, You Need To Create An EA Assessment Model? Five Tips To Speed Things Up

I receive a lot of inquiries from clients about an EA maturity/assessment model. It’s proven to be a common and excellent way to track EA’s progress and influence plans — so common...

For Security & Risk Professionals

Blog:Managed Service Market Is Growing – Come On In, The Water’s Fine!

I reported that the managed security services market is growing in our recent Forrester Wave™ covering North American managed security service providers. Trustwave just issued a press release...

For Marketing Leadership Professionals

Blog:What Twitter's API Changes Mean For B2B Marketers And Vendors Of Social Marketing Tools

While it has been covered in many other places across the Web (start with Marco Arment, then Ben Brooks), Twitter’s API changes today should worry any social marketers who use tools and...

Discussion:How To Become An eBusiness Powerhouse

For Customer Insights Professionals

Blog:Understanding Tag Management Tools And Technology

Last week Forrester published Understanding Tag Management Tools And Technology. The new research couldn't have arrived at a better time; by any standard, 2012 has been a banner year for tag...

For Sourcing & Vendor Management Professionals

Blog:Consolidation Of The Chinese IT Services Market: The Race To Delivery Maturity

Gene Cao, Frederic Giron, Michael Barnes On August 10, rival IT outsourcers hiSoft and VanceInfo announced their intention to merge. The resulting entity will comprise a much bigger organization,...

Discussion:Evaluating The Potential For Mobile Chat To Drive eBusiness Goals

For Application Development & Delivery Professionals

Blog:TechnoPolitics Podcast: Can Apple Mac Attack The Enterprise?

Bring Your Mac To Work? Are you or someone you know a Mac lover but brutally forced to use a PC at work? Don't fret or give up yet. Many firms such as Genentech are saying "no" to PCs and "yes"...

For Customer Experience Professionals

Blog:You Are In The Customer Experience Business, Whether You Know It Or Not

Customer experience is fundamental to the success of every business. For most companies, in fact, customer experience is the single greatest predictor of whether customers will return — or...

For Vendor Strategy Professionals

Blog:Outlook On Management Consulting Services Spending And Adoption In 2011

First of all, thanks to everyone who contributed to my "What Constitutes A Management Consulting Firm 2.0?" discussion in The Forrester Community For Vendor Strategy Professionals. This...

For Chief Information Officer Professionals

Blog:Corporate Mentoring Benefits Employee Development

In this podcast Claire covers the three most common types of relationships in workplace mentoring and goes on to discuss the benefits to the mentor, mentee, and organization. She cites two major...

For Sales Enablement Professionals

Blog:Will Empowered Users Change How Business Software Is Serviced?

Here is a short anecdote to explain that question. As you’d expect, I’m an intense user of email, and here at Forrester, our IT department provides us with Microsoft Outlook. They also...

Discussion:Get A Good Start With Unified Communications

Any chance this information has been updated with 2010 data?

For Infrastructure & Operations Professionals

Blog:National Broadband Network (NBN) In Singapore Bringing New Thinking Of Selling Consumer Services

I was in Singapore two weeks ago and had the chance to meet Malcolm Rodrigues and Greg Mittman from an emerging broadband service provider called MyRepublic. MyRepublic is a new service-based...

Discussion:2012 North American Credit Card Online Sales Rankings

Discussion:How does your company manage social media across countries?

Working in Europe, I'm constantly hearing about social media programs designed for one country accidentally reaching users in other countries -- especially when they're done in English. Toyota's...

For Marketing Leadership Professionals

Blog:What Is The Value Of A Facebook Fan? Zero!

It is a question I hear several times a week:  What is the value of a Facebook Fan?  I’ve seen answers ranging from $136.38 to $3.60.  I can’t blame vendors, agencies...

For Application Development & Delivery Professionals

Blog:What Does R Integration Really Mean For BI Platforms?

I just received yet another call from a reporter asking me to comment on yet another BI vendor announcing R integration. All leading BI vendors are embedding/integrating with R these days, so I was...

For Application Development & Delivery Professionals

Blog:Software Development And The Transparent Company (Part II)

[For the first part in this series, click here.] Recently, I spoke with a major airline about their adoption of Agile, which they considered critical for a major customer loyalty project. Based on...

For Marketing Leadership Professionals

Blog:Gamification: Defining A Shiny New Thing

If you're a marketer, chances are you've been hearing the term "gamification" thrown around quite a bit lately. Over the course of the last month, I've been doing a lot of...

For Application Development & Delivery Professionals

Blog:The Vasa Effect

A few days ago, I “rediscovered” a brochure from a museum in Stockholm. It reminded me of an early 17th century warship: The Vasa. She was the most powerful warship of her time —...

Discussion:The Past, Present, And Future Of Replication

Interesting overview of the marketplace, really good piece.

For Customer Experience Professionals

Blog:Why Health Insurers Can’t Fix Claims And Benefits Self-Service Through Design Alone

Over the years, I have worked with dozens of health insurers on the usability of their member self-service sites. The sites have admittedly gotten better over the years — easier navigation,...

For Security & Risk Professionals

Blog:Security Forum 2010: Day 2 Keynotes-At-A-Glance

Last week, I wrote a blog post summarizing the Day 1 opening keynotes at Forrester’s Security Forum.  This week, I’d like to recap the Day 2 opening keynotes. The second or last...

For Infrastructure & Operations Professionals

Blog:Where IT Metrics Go Wrong: 13 Issues To Avoid

In a recent Forrester report — Develop Your Service Management And Automation Balanced Scorecard — I highlight some of the common mistakes made when designing and implementing...