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Carlton A. Doty

Vice President, Practice Leader - Consumer Product Strategy serving Customer Insights PROFESSIONALS

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Blog: Customer Insights Blog

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

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Business Transformation (1)

2 results in Reports

Business Process Management
Rob Koplowitz

For CIO Professionals
Report:The Information Workplace Light Burns Brighter
The Vendor Landscape Creates More Opportunity And Complexity
Rob KoplowitzOctober 29, 2010
When Forrester introduced the concept of the Information Workplace (IW) in 2006 it was largely a vision of the future. Since then, much has changed. The world economy has suffered a prolonged...
- Downloads: 552
For CIO Professionals
Report:Social Business And Collaboration Success Hinges On Effective Change Management
Change Management: The Social Business And Collaboration Playbook
Rob Koplowitz, Claire Schooley, Philipp KarcherFebruary 04, 2013
It's often said, "You can lead a horse to water, but you can't make him drink." Nowhere in the world of enterprise IT is this adage more fitting than in social business and collaboration. For two...
- Downloads: 323
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Carlton A. Doty

Vice President, Practice Leader - Consumer Product Strategy serving Customer Insights PROFESSIONALS

Refine your results

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For CIO Professionals

Report:The Information Workplace Light Burns Brighter

For CIO Professionals

Report:Social Business And Collaboration Success Hinges On Effective Change Management

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