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For Security & Risk Professionals
An Outline Of CMO Priorities, And The Five Questions Every CISO Should Ask The CMO
The age of the customer is redefining business challenges for organizations of all types. Rather than paying lip service to "customer care," they now must become "customer-obsessed" to retain market...
- Downloads: 202
For Marketing Leadership Professionals
Use Big Data To Deliver Context And Personalization At Scale
In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...
- Downloads: 448