Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves Marketing Leadership (ML) professionals as well as Customer Insights (CI) professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.


In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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34 results in Reports

  • William Martorelli
  • For Sourcing & Vendor Management Professionals

    Report:Key Steps In Transitioning IT Services Engagements

    Outsourcing Transitions Are Becoming More Common — You Need To Prepare

    IT services customers are increasingly realizing that outsourcing engagements are not permanent, but are instead subject to economic, political, and relational pressures that may make them untenable...

    • Downloads: 247
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Applications Outsourcing Services, Q1 2014

    IBM Leads A Mature And Capable Supplier Set

    Amidst a panoply of potential threats, including insourcing pressures, rising costs, the growing threat of domestic US-based alternatives, and the potential impact of immigration reform, India-based...

    • Downloads: 455
  • For Sourcing & Vendor Management Professionals

    Report:What Is Testing-As-A-Service Anyway?

    Testing-As-A-Service Doesn't Necessarily Mean The Cloud — At Least Not Yet

    Sourcing professionals are moving away from their historic emphasis on staff augmentation in testing engagements toward increasing focus on more predictable outcomes and consumption-based pricing....

    • Downloads: 799
  • For Sourcing & Vendor Management Professionals

    Report:Services Transitioning Review Checklist

    In today's highly mature outsourcing market, many customers have already outsourced, resulting in fewer pure greenfield opportunities — transitioning between suppliers is increasingly a vector...

    • Downloads: 30
  • For Sourcing & Vendor Management Professionals

    Report:The Applications Outsourcing Market Hits The Crossroads

    The New Foundations For Innovation In A Maturing Industry

    As more IT organizations operate under the dueling mandates of delivering cost savings and innovation, suppliers of applications outsourcing services are getting ready for the next phase of their...

    • Downloads: 467
  • For Sourcing & Vendor Management Professionals

    Report:Supplier Management Tactics For The Changing Services Ecosystem

    The market for IT services is evolving rapidly, and the tactics that sourcing and vendor management professionals use to select, negotiate, and manage supplier relationships must evolve with it. The...

    • Downloads: 551
  • For Sourcing & Vendor Management Professionals

    Report:Measuring The Intangibles In Sourcing Vendor Evaluations

    When selecting suppliers during the request for proposals (RFP) process, evaluating the suppliers' tangibles is normally the easier part of the process. Quantifiable information such as financial...

    • Downloads: 312
  • For Sourcing & Vendor Management Professionals

    Report:Addressing Key Obstacles In Setting Cloud Deals

    Avoid Frustration By Changing Your Expectations For Cloud Providers

    Forrester clients are often anxious to access the rapid provisioning and flexibility promised by providers of cloud technologies, but they too often languish in lengthy legal- and...

    • Downloads: 309
  • For Sourcing & Vendor Management Professionals

    Report:Consider Domestic Sourcing Alternatives For Systems Of Engagement

    Domestic Alternatives Gain Credibility In The Age Of The Customer

    Using offshore resources for delivery of business technology (BT) services has entered a new phase — one in which clients no longer assume that that should send "more" work offshore, but...

    • Downloads: 89
  • For Sourcing & Vendor Management Professionals

    Report:Managed Hosting: Still Relevant Despite Cloud's Rise

    Managed Hosting Remains A Viable Alternative Or Complement To The Cloud

    If you've been reading the press, you could be forgiven for assuming that enterprise-class managed hosting would have transitioned entirely to the cloud by now. Yet the pace of managed hosting's...

    • Downloads: 525
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Computing's Impact On Outsourcing Contracts

    Although still in its earliest phases, the transition to cloud computing is having a measurable impact on IT services spending as outsourcing customers transition from IT spending on traditional IT...

    • Downloads: 821
  • For Sourcing & Vendor Management Professionals

    Report:Navigating Domestic Sourcing Alternatives — A New Requirement In A Digital Age

    A Small But Essential Dimension Of Global Sourcing Emerges

    Budget pressures have spurred significant growth for offshore services during recent years, to the point where applications development and maintenance has become synonymous with "offshoring."...

    • Downloads: 108
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Workplace Services, Q2 2013

    Providers Driving Workplace Services In EMEA

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 447
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Contracts Checklist

    Clients are moving to cloud for more and more mission-critical areas of their business: CRM, HR, collaboration, even IT applications and ERP. But for many organizations, cloud sourcing and cloud...

    • Downloads: 161
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Global Workplace Services, Q1 2013

    Evaluating Leading Providers Amidst A Category Redefinition

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 519
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: North American Applications Outsourcing Services, Q1 2014

    Accenture And Cognizant Lead A Mature And Capable Supplier Set

    Amidst a panoply of potential threats, including insourcing pressures, rising costs, the growing threat of domestic US-based alternatives, and the potential impact of immigration reform, India-based...

    • Downloads: 567
  • For Sourcing & Vendor Management Professionals

    Report:Align IT Services Metrics With Relationship Goals

    There are almost as many ways to measure service providers as there are service providers themselves. But more is not necessarily better when measuring service partners — as the more that you...

    • Downloads: 743
  • For Sourcing & Vendor Management Professionals

    Report:Automate Your Performance Management Activities

    Performance Management: The Services Sourcing Playbook

    Performance management is one of the most essential aspects of services governance, yet also one of the most challenging. It consists essentially of tracking vendor performance against established...

    • Downloads: 656
  • For Sourcing & Vendor Management Professionals

    Report:Match Service Provider Governance With Market Realities

    Capability Assessment: The Services Sourcing Playbook

    Internal IT requirements and the market for external services are in a state of constant evolution. Linking the needs of a unique and complex IT environment with external market offerings has been a...

    • Downloads: 354
  • For Sourcing & Vendor Management Professionals

    Report:Linking IT Services Activities To Business Value

    Linking IT services engagements, including outsourcing relationships, directly to any type of business value other than cost savings remains a challenge. However, it is a challenge sourcing and...

    • Downloads: 497
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Strategies Of The Leading Global IT Infrastructure Outsourcing Providers

    During the past two years, the initial exploratory interest by enterprise customers in cloud services has shifted toward more aggressive implementation plans, and the strategies of the global IT...

    • Downloads: 2177
  • For Sourcing & Vendor Management Professionals

    Report:Master Multimodel Services Sourcing For Improved Business Outcomes

    In the age of the customer, enterprises cannot simply follow the same old outsourcing template and expect success. This is particularly true when it comes to the selection, governance, and management...

    • Downloads: 82
  • For Sourcing & Vendor Management Professionals

    Report:Applications Outsourcing Pricing Models: Beyond The Managed Outcome Engagement

    Pricing And Packaging Models Are Shifting — Slowly

    With IT investment focus shifting rapidly toward enabling front-office business results, interest in alternative pricing models for applications outsourcing engagements is on the rise. Though change...

    • Downloads: 349
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Successfully Across Multiple Models

    A New Requirement In The Age Of The Customer

    The days of the monolithic, all-encompassing IT outsourcing megadeal are over. In the age of the customer, enterprises need to access new application services that address the full range of...

    • Downloads: 179
  • For Sourcing & Vendor Management Professionals

    Report:Services Contract Review Checklist

    This contract review checklist is designed to be used by clients who are entering into new contracts or refining existing contracts. It covers 10 major categories of contract terms and provides...

    • Downloads: 49