Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves Marketing Leadership (ML) professionals as well as Customer Insights (CI) professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.


In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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30 results in Reports

  • Glenn O'Donnell
  • For Infrastructure & Operations Professionals

    Report:Market Overview: IT Process Automation, Q3 2011

    Embrace IT Process Automation Technology As Your Foundation To Industrial IT

    The tasks of the IT infrastructure and operations (I&O) professional have become increasingly complex and susceptible to human error. This is a direct consequence of the sheer volume and...

    • Downloads: 1061
  • For Infrastructure & Operations Professionals

    Report:Deliver Technology Services Faster, Cheaper, And Better

    Executive Overview: The Service Management And Automation Playbook

    Your business cares about outcomes, not technologies. Thus, it isn't enough to empower your developers and workers with the latest cloud, mobile, and analytics technologies. You must also invest in...

    • Downloads: 934
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Revive Your IT Management Software Portfolio

    Operational management tools have been used for well over a decade, but assembling them is like assembling a jumble of jigsaw puzzle pieces, and the value of these tools remains ambiguous. Much of...

    • Downloads: 291
  • For Infrastructure & Operations Professionals

    Report:Enhance Service Visibility To Reduce MTTR

    Exploding Complexity Mandates The Consolidation Of Tools, People, And Knowledge

    IT inexorably moves to more sophisticated models of dynamic services and cloud computing. Unfortunately, the most common operational functions remain less than dynamic and continue to focus on...

    • Downloads: 389
    • Comments: 1
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of IT Service Management: 2012 To 2013

    Forrester Research, in conjunction with itSMF-USA, conducted its second annual survey to understand the state of IT service management (ITSM) in 2012 and its direction in 2013 — a critical...

    • Downloads: 958
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Navigate The Modern Application Delivery Landscape

    Landscape: The Modern Application Delivery Playbook

    Amplified customer expectations in the age of the customer and the intensified competition they bring are accelerating the pace of modern application delivery. Process and organizational changes...

    • Downloads: 259
    • Comments: 1
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Assess Your IT Infrastructure Maturity

    Assessment: The IT Infrastructure Playbook

    Even though spending on server, storage, network, and facilities infrastructure consumes 50% of budgets, IT infrastructure and operations (I&O) leaders struggle to answer two critical questions: 1)...

    • Downloads: 547
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Workload And Process Automation Must Converge

    The Next Stage In I&O Industrialization Requires Building An Integrated Automation Management Layer

    Until now, workload automation and run book automation — followed by solutions aimed at automating specific I&O processes — appeared as separate avenues. Today, workload automation uses...

    • Downloads: 586
    • Comments: 1
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Turn Big Data Inward With IT Analytics

    The Future Of Service Monitoring And Management

    Your business is complex. Big data promises to manage this complexity to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage...

    • Downloads: 1209
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Eight Tenets Of Faster Application Delivery

    Road Map: The Modern Application Delivery Playbook

    Faster application delivery enables competitive differentiation. Applications have become the means by which organizations attract customers and deliver value; better applications, delivered faster,...

    • Downloads: 104
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Breaking Down VMworld 2013

    VMware Delivers A Strong SDDC Message, An Incremental Cloud Story, And A Relatively Weak End User Computing Message

    Is the traditional data center about to be disrupted by the cloud? Not if VMware can help it. Last week's annual VMworld conference in San Francisco drew over 20,000 infrastructure and operations...

    • Downloads: 234
  • For Infrastructure & Operations Professionals

    Report:Perform Maintenance When No Window Exists

    Three Options Can Be Used For Service Maintenance; Two Impose No Downtime

    Accelerating demands on technology services place increasing pressure on infrastructure and operations (I&O) staff who need to periodically shut down infrastructure for maintenance or to make updates...

    • Downloads: 263
  • For Infrastructure & Operations Professionals

    Report:Instill A Systems Engineering Culture Across Dev And Ops

    A Deep Dive Into Highly Effective DevOps Habit No. 5

    IT applications have a high tendency to become entropic — they easily become unreliable, inflexible, and cost far too much to maintain. Thus, infrastructure and operations (i.e., Ops)...

    • Downloads: 224
  • For Application Development & Delivery Professionals

    Report:More Engineering, Less Dogma: The Path Toward Continuous Delivery Of Business Value

    Continuous delivery of business value has moved from dream to competitive differentiator to table stakes for organizations like Amazon.com, Etsy, and Google. The vast majority of other organizations,...

    • Downloads: 334
  • For Infrastructure & Operations Professionals

    Report:Ten Essential Change Management Actions

    Change Management Will Destroy You Or Save You — You Decide!

    Businesses rely on technology more than ever to better connect with their customers, make real-time decisions, and react to competition. Business leaders must adapt to frequent changes, and thus...

    • Downloads: 374
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Forrester's IT Infrastructure Maturity Assessment

    Forrester's IT infrastructure maturity assessment evaluates your current and desired state maturity across 24 key IT infrastructure elements within four top-level domains: oversight, people, process,...

    • Downloads: 70
  • For Infrastructure & Operations Professionals

    Report:Assess Your Service Management And Automation Maturity

    Assessment Framework: The Service Management And Automation Playbook

    This report introduces Forrester's solution for IT infrastructure and operations (I&O) leaders to assess the maturity of their service management and automation (SMA) program. This is important,...

    • Downloads: 669
  • For Infrastructure & Operations Professionals

    Report:Become Customer-Centric, Service-Focused, And Automated

    Future Look: The Service Management And Automation Playbook

    This report outlines the future look of Forrester's solution for IT infrastructure and operations (I&O) leaders planning the future of their service management and automation (SMA) program. This...

    • Downloads: 1382
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Reinvent The Obsolete But Necessary CMDB

    The CMDB Is Flawed, But A SIS Will Prove Priceless To Service Management

    The once-promising configuration management database (CMDB) has failed — but the original CMDB promise has not. To benefit from trends such as automation, cloud computing, DevOps, and big data,...

    • Downloads: 744
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Evolve Your Operations Center For True Service Management

    The operational hub of any well-run and complex organization is a strong operations center. In IT infrastructure and operations (I&O), this function is often fragmented into pockets that tend to be...

    • Downloads: 366
  • For Infrastructure & Operations Professionals

    Report:Optimize IT Infrastructure Around Key Workloads

    Landscape: The IT Infrastructure Playbook

    The inside-out approach of engineers focused on technology for its own sake must stop: Your business cares about outcomes and holistic services, not server, storage, and network technologies. For too...

    • Downloads: 756
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Establish Common Values And Awareness Across A Common Dev And Ops Community

    A Deep Dive Into Highly Effective DevOps Habit No. 1

    The seven habits of highly effective DevOps cast an overarching strategy for achieving business value based on the principles of the movement known as DevOps. This report delves deeper into the most...

    • Downloads: 105
  • For Infrastructure & Operations Professionals

    Report:Improving The Ops In DevOps

    Six Steps IT Ops Can Take To Build A Tighter Relationship With Development Groups

    As IT organizations struggle to deal with the changing IT and business landscapes, the concept of DevOps (development + operations = DevOps) has been singled out by many as the way in which...

    • Downloads: 877
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Augment DevOps With NoOps

    DevOps Is Good, But Cloud Computing Will Usher In NoOps

    Development + operations = DevOps. DevOps denotes better communication and collaboration between application development professionals and infrastructure and operations (I&O) professionals. DevOps...

    • Downloads: 672
  • For Infrastructure & Operations Professionals

    Report:Jumpstart Continuous Infrastructure Improvement With Six Best Practices

    Continuous Improvement: IT Infrastructure Playbook

    Under constant pressure to meet growing business demands and expectations, enterprise technology management departments prioritize consolidation initiatives and seize the opportunity to try out new...

    • Downloads: 184