Carlton A. Doty

Vice President, Practice Leader - Consumer Product Strategy serving Customer Insights PROFESSIONALS

Carlton serves Customer Insights (CI) Professionals. He was a founding member of the CI practice in 2009, and currently leads the global team of Forrester analysts that help clients capture, manage, and analyze customer data as well as apply the resulting insights to marketing and business strategy. Carlton began his Forrester career in 2006 as an analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his team at Forrester, Carlton posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a leading marketing services provider.


Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

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  • Forrsights For Business Technology
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    Report:Optimize IT Infrastructure Around Key Workloads

    Landscape: The IT Infrastructure Playbook

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    • Downloads: 497
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    Report:Reinvent The Obsolete But Necessary CMDB

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    The once-promising configuration management database (CMDB) has failed — but the original CMDB promise has not. To benefit from trends such as automation, cloud computing, DevOps, and big data,...

    • Downloads: 634
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