Forrester

For Analyst Relations Professionals

Report:How To Make Briefing Content Stick

Introducing The Ebbinghaus Briefing Model

Vendors need analysts to remember key facts about their companies, products, services, customer value, and more, but the format of today's briefings and the contexts in which they take place cast...

• Downloads: 493

Discussion:Stop being “angry birds” so you can win!

As I listened to Kevin Lucas conduct a great webinar today (slideware issues aside), I was simultaneously watching the twitter stream at #vendorbriefings.  And I was struck by the fact that there is...

Discussion:When briefing analyst firms, what should the "deck" contain?

Forrester has published a lot of research on best practices in briefing analyst firms. However, I cannot seem to find what may appear as basic information on the subject. Can anyone share an outline...

Discussion:Is there research that outlines bang-for-the-buck comparisons in working with different analyst firms?

For smaller firms with a limited budget, how should they balance working with analyst firms such as Gartner and Forrester which have extensive interactions with buyers vs analyst firms who work...

Discussion:New Year, same AR objectives?

Or do you take advantage of the turning of the calendar to reevaluate your AR goals, priorities and objectives? I know of many who update a plan every quarter to align with internal goals, and still...

Discussion:Why There's No One-Size-Fits-All AR Program

Thanks Kevin for another great article. I am curious though, if your company is primarily in the 'AR support to marketing' phase would it be better to speak with a higher number of analysts in an...

Discussion:Video wall screen resolution

Hi All,I am new to Forrester....I am in the process of setting up a video wall for my Operations centre. As part of this I have received responses from various manufacturers. The problem is most of...

Discussion:Sales Win/Loss Analysis & AR

Is there a formalized win/loss analysis at your company? I know many AR professionals would love to be included, to document and benchmark where in the sales process AR efforts manifest - to 'test...

Discussion:Forrester impacting deals - how AR professionals could benefit from Forrester tracking and sharing when they short list vendors

After 10 years of analyst relations, I still find that my biggest challenge is tracking when analysts short list my company in a new deal. Obviously, the better the relationship with the analyst, the...

Discussion:What Really Happens In Industry Analyst Briefings?

I'm relatively new to analyst relations and have spent the last year or so learning a lot of these lessons the hard way. This is a must read for any new AR professional, whether in a full-time...

For Analyst Relations Professionals

Report:AR's Opportunity To Deliver Publication-Ready Content

Analyst relations (AR) managers want to influence what analysts write and present. Yet they miss the opportunity to supply publishable content because they send stock collateral instead, and they...

• Downloads: 232

Discussion:anyone can help me on the given topic

average revenue per client” vs. “customer service costs  per client"

Discussion:Do you "engineer" analyst influence and, if so, how?

We noticed a tweet yesterday by @DuncanChapple wondering whether ‘engineer’ was the right metaphor for AR, in reference to our recent report “It’s Time To Engineer AR” (Forrester subscription...

For Analyst Relations Professionals

Report:AR And Social Media, Part 2: AR In A Social World

Analyst relations (AR) people are fretting about the opportunities and threats posed by social media, their worries fed by uncertainty about which aspects of social media will be important and how....

• Downloads: 281
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Discussion:How to best balance tactical versus strategic needs?

Seems that many of us are often faced with a common challenge... how to balance the tactical (business unit) needs versus strategic (corporate) needs of analyst relations.  I know that I am often...

For Analyst Relations Professionals

Report:Professional Industry Analyst Relations Measurement

Professional measurement is an integral part of fully professional AR; it is not optional. But AR managers get confused about who the measurements are for, as well as what measurements to take, how...

• Downloads: 171
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Discussion:Member feedback survey for Forrester's Analyst Relations community

Hi everyone, In an effort to continue to improve the community experience and deliver value to all of our members, we have launched a member feedback survey. The survey will take approximately 8...

For Analyst Relations Professionals

Report:Case Study: BMC Software Implements Precision AR

As a surgeon's scalpel is to a hacksaw, so BMC Software's precision AR strategy is to the more generic AR approaches of other firms. Clear, focused goals ensure that the AR team wastes no time on...

• Downloads: 252

Discussion:Best Practices For Major Analyst Evaluations, Part 1: Preparing To Participate

This is a great prep doc; the one recommendation that jumped off the page for me was to "address likely evaluation criteria year-round." That should be a mantra incorporated into every vendor's AR...

Discussion:Are industry analysts influential?

Find out in today's IIAR Webinar w/ @techspinR @TrisClarkARGuy / @HKARcade http://is.gd/lupLiS  #archat

Discussion:Gartner's Elite program at Symposium - worth doing?

Hi All,I know this isn't a 'big picture' type question (and it's about Big G), but I wanted to get the community's view on a program that runs as part of the Symposium that I am not familiar with -...

Discussion:It's Time To Engineer AR

Here at Se2 we are just starting to take advantage of research firms, and while we have met with a few analysts the majority of our focus has been on the learn side. After reading this article I've...

Discussion:Gartner buys IDEAS, how does that compare to Springboard?

Blogged about how Gartner followed Forrester's lead with their latest acquisition:http://analystrelations.org/2012/04/20/gartner-gets-the-ideas-from-forrester/Someone I don't know made a comment...

Discussion:Ten minutes for Forrester AR research in return

Forrester is working on some new AR research and is looking for any AR objectives and metrics that your organization uses.  Have ten minutes? Your completed survey will land you a complimentary copy...

Discussion:How do you hire a needle mover?

I've been enjoying the thread triggered by Jay Andersen on AR hiring practices and would be interested in your take on a further hiring problem; how to hire an AR person who can move the so-called...