Forrester

For Analyst Relations Professionals

Tool:Analyzing An AR Value Statement

For Analyst Relations Professionals

Report:Unleash Maximum Business Value From Industry Analyst Relations

Executive Overview: The Industry Analyst Relations Playbook

Industry analyst relations (AR) is a profession. Done well, it delivers high business value through unique resources — industry analysts. But vendors understand its value poorly and resource it...

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Discussion:What would you improve in the Vendor Briefings process?

See the post here: The hype cycle of Vendor Briefing Requests

Discussion:And here are the winners of the "Analyst of the year"...

TheIIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year and Analyst Firm of the YearAND THE WINNERS ARE…Analyst of the Year:Gold     medal – Alex Soejarto, Gartner...

Discussion:Forrester's Core Industry Analyst Relations Scorecard

Discussion:Envision Professional Industry Analyst Relations

Discussion:Is Influencer Relations the Inevitable Evolution of AR?

A reply from Mel Ruby to my question about whether AR was growing combined with a series of conversations I had this week at the AR Council meeting in DC and discovering two members had influencer...

For Analyst Relations Professionals

Report:Understand Why There's No One-Size-Fits-All AR Program

Business Impact: The Industry Analyst Relations Playbook

It's understandable that AR newcomers think — or maybe just hope — that there's a one-size-fits-all AR program that they can apply to their companies. After all, they're short on money,...

• Downloads: 451

Discussion:Everest Group: How influential are they?

I would welcome your point of view regarding Everest Group. I met with Peter Bendor Samuel this week and he told me that about 40% of their revenue is now from syndicated research - what's your point...

Discussion:Forrester vs. Gartner

It's not a question of one OR the other, rather one AND the other: both Forrester and Gartner are IMHO excellent in their own way.But in allocating finite time and ressources, I'd be curious to know...

Discussion:Are industry analysts influential?

Find out in today's IIAR Webinar w/ @techspinR @TrisClarkARGuy / @HKARcade http://is.gd/lupLiS  #archat

Discussion:When briefing analyst firms, what should the "deck" contain?

Forrester has published a lot of research on best practices in briefing analyst firms. However, I cannot seem to find what may appear as basic information on the subject. Can anyone share an outline...

For Analyst Relations Professionals

Report:Understand AR's Stakeholder Landscape

Landscape: The Industry Analyst Relations Playbook

The industry analyst relations (AR) tradition of supporting marketing and sales all too easily limits AR when the parent vendor faces greater business challenges elsewhere. Furthermore, whether AR is...

• Downloads: 116
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For Analyst Relations Professionals

Report:Forrester's Core Industry Analyst Relations Scorecard

This self-assessment tool helps you review your current industry analyst relations (AR) program, analyze its weaknesses, and identify what you need to change if your program is to join the best. The...

• Downloads: 5
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For Analyst Relations Professionals

Playbook:The Industry Analyst Relations Playbook

Unleash Maximum Business Value From Industry Analyst Relations

Industry analyst relations (AR) is a profession. Done well, it delivers high business value through unique resources — industry analysts. But vendors understand its value poorly and resource it...

For Analyst Relations Professionals

Report:Focus Industry Analyst Relations On Achievable Objectives

Supporting Sales Is The Hardest Challenge For AR

A bewildering array of options besets industry analyst relations (AR) as it tries to identify the value it can bring to a high-tech supplier. A recent Forrester survey shows that AR reports fair...

• Downloads: 264

For Analyst Relations Professionals

Report:Forge Valuable AR Programs With FIAR

Strategic Plan: The Industry Analyst Relations Playbook

Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Worryingly, so do some of their bosses. Unfortunately, many struggle because they didn't build plans to...

• Downloads: 831
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For Analyst Relations Professionals

Report:Extract Maximal Benefit From Your AR Value Statement

AR managers struggle to build value-driven AR plans, let alone to articulate any resultant business value in crisp statements that convince executives of AR's worth. But the plan and the value...

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Discussion:Industry Analyst Relations And Influence

Discussion:Global Director for Industry Analyst Relations, based in New York or Atlanta.

Hello Everyone!I am contacting you all from Claddagh Resources, an international boutique executive search firm.The reason for my discussion post is in relation to a retained assignment I am...

For Analyst Relations Professionals

Report:Envision Professional Industry Analyst Relations

Vision: The Industry Analyst Relations Playbook

What are the attributes of a first-class AR professional running a first-class AR program? In this report, we visualize the peak of your profession by showing how different it is from commonplace AR....

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For Analyst Relations Professionals

Report:Focus Industry Analyst Relations On Achievable Metrics

AR's Measurement And Achievement Of Sales Contribution Is Improving

Myriad options puzzle industry analyst relations (AR) professionals as they try to measure the value they bring to high-tech vendors and to deliver consistently against related targets. A Forrester...

• Downloads: 366

For Analyst Relations Professionals

Report:Assess The Core Of Your Industry Analyst Relations Program

Assessment: The Industry Analyst Relations Playbook

Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next apparent priority. To help, Forrester has distilled AR best practices...

• Downloads: 988

For Analyst Relations Professionals

Report:Deliver Value Beyond Communications AR

Communications (comms) AR — characterized by programs of outreach to analysts with no clearer view of value beyond this — is weak. It's bad for your company, and, if you aspire to a top...

• Downloads: 153
• Comments: 2
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For Analyst Relations Professionals

Report:AR And Social Media, Part 3: Beginners Start Here

Analyst relations (AR) professionals are weighing the opportunities and threats posed by social media, but many take a backward approach to developing a social AR strategy. They often begin with...

• Downloads: 218
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