About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.
Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.
Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.
Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.
Carrie is a magna cum laude graduate of Bowdoin College.
CIOs Must Plan Now For New Systems Of Engagement
By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP...

An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees
Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era...

Business Case: The CIO's Mobile Engagement Playbook
Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

Answering Your Questions About Tablets, Security, Apps, And More
In just 12 months, iPad has redefined expectations of what a computer should be: instant-on, highly portable, all-day batteries, always-connected, and app-driven. And Apple has sold 15 million iPads...
This report summarizes the 28-page Forrester report "Mobile Is The New Face Of Engagement." By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. However,...

Mobile collaboration means putting collaboration workloads onto all-important smartphones and tablets, then delivering a great user experience anywhere, anytime, on any device. This is a high bar to...
Take Seven Steps Now Under The Charter Of A Mobility Council
Smartphones, tablets, and the rise of bring-your-own (BYO) devices have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development to...

What should the strategic intent with iPhones and iPads be, and how should they be governed?
We are in the beginning stages of implementing a mobile strategy for business travelers. We would like to discuss mobile applications and platforms that support the business traveler, what the...
Strategic Planning Forrsights For CIOs
CIOs are responsible for the technology tools and services that make employees productive and successful at work. Too often, the CIO organization must make decisions about devices, software licenses,...
Landscape: The CIO's Mobile Engagement Playbook
Tablets are the darlings of hypermobile employees who want to be always connected and productive. They are the newest player in the mobile landscape and are even starting to be a viable alternative...
Vision: The CIO's Mobile Engagement Playbook
By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT...

Empowered Employees Solve Customer Problems: Find Them And Help Them
Groundswell technologies — social, mobile, video, and cloud — put tremendous power in the hands of customers. Only empowered employees can respond at the speed of empowered customers...
An Empowered Report: Consumerization Leads The List Of Collaboration Disrupters
Some collaboration trends are clear and very important — cloud-based email, collaboration services on smart mobile devices, the expansion of social technology, and the rise of integrated...
Benchmark: The CIO's Mobile Engagement Playbook
Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

Highly Integrated With A Risk Of Lock-In
Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

Your Technology And Culture Create An Environment Of Empowered Employees
Consumerization — employees using devices, applications, and web services without permission — is a threat to the status quo and a risk to the security of the firm. But it's also a key...

Mobile Collaboration Requires An App Internet Architecture
The days when a Windows application and a server cluster in the data center could handle your collaboration needs are over. An increasingly mobile and remote workforce with experiences forged by...
An Empowered Report: It's Time To Plot The Path To A Work Anywhere Future
Broadband connections, mobile devices, and collaboration tools make employees productive from any location. Your employees know this already: Forrester's survey of more than 5,000 information workers...