Forrester

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

For Customer Experience Professionals

Report:Customer Experience Trends: Leaders At FedEx, Time Warner Cable, And USAA Weigh In

A Panel Discussion At The 2010 Customer Experience Forum

Highlights of the Trends In Customer Experience panel at Forrester's Customer Experience Forum 2010 included a debate about the need for a chief customer officer (CCO), a prediction that "Web sites...

• Downloads: 1053

For Infrastructure & Operations Professionals

Client Inquiry:Transition Employees From Blackberry To iPhone

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For Application Development & Delivery Professionals

Report:End User Computing Trends In Asia Pacific In 2012 And 2013

From Desktop Virtualization To User Experience Management

Over the next several years, successful organizations across Asia Pacific will radically alter their approach to end user computing. Companies will continue to use desktop virtualization to simplify...

• Downloads: 422

For Sourcing & Vendor Management Professionals

Report:2011 ASEAN IT Services Report

This document provides an overview of IT services within the ASEAN countries of Singapore, Malaysia, Philippines, Thailand, Indonesia, and Vietnam for vendor strategists. The report discusses market...

• Downloads: 56

For eBusiness & Channel Strategy Professionals

Report:What Financial Functionality US Consumers Want On Mobile Devices

Nail The Basics To Quickly Expose The Value Of The Channel

In the US, adoption of mobile financial services is rising: 11% of US online adults are now mobile bankers and 7% of those with investment accounts are mobile investors, although just 3% of online...

• Downloads: 1323

For eBusiness & Channel Strategy Professionals

Report:Using Online Video To Drive Clicks And Conversion

A Guide To Approaching Or Revitalizing A Retail eCommerce Video Campaign

Shoppers are beginning to use online video to inform their purchases. Although consumer uptake is slow when compared with the wider acceptance of Internet video, online retailers are turning to video...

• Downloads: 982

For Application Development & Delivery Professionals

Report:SharePoint Enters Its Awkward Teenage Years

Customer Struggles With Social, Cloud, And Mobile Signal A Transition

Microsoft SharePoint is the centerpiece of many enterprises' collaboration and content strategies, but it isn't clear to us that enterprises will continue to invest in SharePoint to provide a broader...

• Downloads: 568
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For Marketing Leadership Professionals

Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (Western Europe)

ForecastView Spreadsheet

Smartphone installed base and subscriber data for 16 countries in Western Europe. Includes age and income ownership demographics by country as well as subscribers by operating system for selected...

• Downloads: 3

For CIO Professionals

Report:US Tech Market Outlook Dims For 2012 To 2013

US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

• Downloads: 560

For eBusiness & Channel Strategy Professionals

Report:How To Build A Mobile Web Site

Choosing An Approach To Meet Your Objectives Cost-Effectively

The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...

• Downloads: 1404

For Sourcing & Vendor Management Professionals

Report:ANZ IT Services Report: 2010

This document provides market size estimates for 2010 in Australia and New Zealand, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

• Downloads: 35

For Infrastructure & Operations Professionals

Report:Inquiry Spotlight: Rebooting Your IT Infrastructure And Operations In 2011

Empower Users With Desktop Transformation, Achieve Cloud Economics In The Data Center, And Improve Productivity With Industrialized Operations

In 2011, your business views IT as a source of productivity and competitiveness more than ever. At the same time, however, it's becoming much easier for empowered employees to act on their technology...

• Downloads: 746

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 934

For CIO Professionals

Report:How Consumerization Drives Innovation

Your Technology And Culture Create An Environment Of Empowered Employees

Consumerization — employees using devices, applications, and web services without permission — is a threat to the status quo and a risk to the security of the firm. But it's also a key...

• Downloads: 898
• Rating:

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2012: Mobile And Tablet Commerce

Forrester partners with Shop.org annually to survey retailers on their attitudes toward and investments in the online retail channel. This year the research specifically probes mobile and tablet...

• Downloads: 1564
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For Application Development & Delivery Professionals

Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

• Downloads: 161

For Security & Risk Professionals

Report:Survey Employees To Target Mobility Improvements

Benchmarks: The Mobile Security And Operations Playbook

This report outlines the benchmarks of Forrester's solution for security and risk (S&R) executives working on mobile security and operations initiatives. This report provides a benchmark of budgets,...

• Downloads: 518
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For CIO Professionals

Report:Forrsights: The Macro Trends Shaping The Tech Industry This Decade

Emerging Opportunities And Imperatives For An IT Industry In Transformation

Rather than quietly maturing into middle age as it enters its seventh decade, the information and communications technology (ICT) industry is continuing to evolve rapidly. The ICT landscape is roiled...

• Downloads: 1084

For Infrastructure & Operations Professionals

Report:Update 2010: Training And Recruiting Mobile Operations Professionals

IEEE Steps In With A Standard For Mobility Infrastructure Experts

Understanding mobile technology was a key priority for IT managers in June 2008 when Forrester originally published this report. Controlling cost was paramount and new investments were stagnated, but...

• Downloads: 216

For Security & Risk Professionals

Report:Mobile Authentication: Is This My App? Is This My User?

Strategy Deep Dive: The Mobile Security And Operations Playbook

Mobile devices are everywhere: at work, in the hands of your customers, and with employees. Security and risk (S&R) professionals need to provide users with secure and seamless mobile access to...

• Downloads: 461
• Comments: 4
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For Marketing Leadership Professionals

Report:Apps And Browsers Will Coexist On Tablets

Improved Tablet Browsers Will Force Apps To Evolve

Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...

• Downloads: 771

For Infrastructure & Operations Professionals

Report:IT Will Skip Windows 8 As The Enterprise Standard

But Workers Should Have The Freedom To Use Windows 8 Devices

Windows 8 is the boldest release of the OS since Windows 95. Microsoft chose to discard the Start button in favor of a new look designed to tie together the PC, tablet, and, smartphone experience....

• Downloads: 70

For Sales Enablement Professionals

Tool:VSB Hardware Spending Is Increasing

For CIO Professionals

Report:Asia Pacific IT Market Predictions 2011

This document provides vendor strategists with an analysis of the key trends in the Asia Pacific IT market in 2010 and previews the top trends that will shape the local market in 2011. This document...

• Downloads: 34