About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.
Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.
Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.
Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.
Carrie is a magna cum laude graduate of Bowdoin College.
Vision: The Strategic Software Sourcing Playbook
This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. It is more difficult than ever for software sourcing professionals to meet...
Multinational Clients Cite Diminishing Returns From Trying To Single-Source
Forrester regularly receives requests from IT clients about the preferred sourcing approaches of large multinational corporations (MNCs) for outsourced or managed network and telecom services. IT...

Fixating On The Headline Discount Leads Software Buyers Astray — The Best Software Deals Balance Price, Flexibility, And Risk Mitigation
Performance Management: The Strategic Software Sourcing Playbook
This report describes performance management by sourcing and vendor management leaders as part of Forrester's strategic software sourcing approach. Our conversations with clients and surveys with...

Today's organizations face aggressive cost-cutting and efficiency pressures that drive businesses to consider cloud sourcing solutions. While the many properties of cloud services, such as...
Oracle is not a company that leaps to mind when you think of knowledge workers — certainly, not in the way that IBM/Lotus or Microsoft might. Yet, with the emergence of the Information...
Building Contingencies Ensures Price Competitiveness And Provider Innovation
A US-headquartered global consumer manufacturing firm recently asked Forrester to review its global telecom sourcing strategy with the aim of helping it balance opportunities against risks associated...
Channel Marketers That Understand The Changes Will Develop Best Practices
Our recent channel survey included 19 firms that indicated their "primary function" was technology distribution. Like other channel partners, distributors are realizing that their business models...
Saskatchewan's Social Services Ministry's Path To Modernization
Saskatchewan is the latest Canadian province to implement comprehensive modernization and automation of its social services case management technology. It took advantage of other organizations'...
What are some best practices for vendor management negotiation?
In the mid-1990s companies tried to combine some of the advantages of outsourcing with the benefits of keeping important internal know-how and key resources. As a result, the shared service center...
Identifying How zManager And zBX Fit Into Your Systems Architecture
IBM's recent launch of the zEnterprise system has generated a wide range of questions from infrastructure and operations (I&O) clients with large mainframe deployments. In particular, there are two...
An Empowered Report
The ability of consumers to self-provision their own technology resources has become one of the most talked-about trends in the technology industry. This trend, which will shape workforce behaviors...
Microsoft And Google Lead; IBM's In The Hunt; Cisco's Just Starting Out
Google jumped into the enterprise email market in 2007 with a $50 annual subscription to its cloud email service and turned the market upside down. Microsoft quickly re-evaluated and repriced its...