Forrester

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

The Ultra-Connected Customer Will Upturn Marketing

In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

• Downloads: 616

Discussion:TechRadar

For Sales Enablement Professionals

Blog:CHANNEL PARTNERS ARE EMBRACING THE CLOUD IN A BIG WAY – BUT STILL NEED HELP

Channel partners are bullish about their growth prospects. In fact, in a recently conducted Forrester survey in North America (NA) and Europe, 59% of channel partners expect to grow by more than 10%...

For eBusiness & Channel Strategy Professionals

Report:2013 eBusiness Organizational Trends

eBusiness Professionals Believe Teams Should Integrate With Their Organizations

As digital channels and strategies grow in importance across firms and become increasingly vital to the success of the company as a whole, eBusiness teams see their responsibilities, budgets, and...

• Downloads: 192

Discussion:Tablets Will Rule The Future Personal Computing Landscape

The paragraph about App development is very important. For me it is a success factor for the whole environment. Without easy to use GUI for business applications the hype will stop very quickly....

Discussion:Rethink Existing Approaches To Embed Cross-Channel Attribution

For Marketing Leadership Professionals

Blog:Perpetual Connectivity Will Change How We Experience The World

Devices are proliferating, and we’ve all seen the data to prove it: More than half of US consumers now own smartphones, and nearly 20% own a tablet. And it’s not just device ownership...

For Infrastructure & Operations Professionals

Blog:5 Tips For Getting Ready For Service Integration

This blog has been kindly provided by Sandy Winschief, a vendor/supplier management specialist at TCS, who previous provided: A Late New Year’s Resolution: Be Nice To A Supplier And See What...

Discussion:The Five Key Success Factors Of Every eBusiness

For Data Insights Professionals

Blog:Understanding The Changing Needs Of Online Consumers In China, India And Japan

Historically, consumers in Asia Pacific have done far more activities on their mobile phones than in other regions. With the increasing availability of affordable smartphones in the region, mobile...

For Sourcing & Vendor Management Professionals

Report:Case Study: HP Leverages Software Assets To Deliver Business Innovation To Automakers

Global automotive markets are being transformed by the combined effects of environmental concerns, the fast growth of emerging markets, and changing consumer behavior. In particular, the automotive...

• Downloads: 113
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For Customer Experience Professionals

Report:How Chief Customer Officers Orchestrate Experiences

Organization: The Customer Experience Ecosystem Playbook

Forrester collected and analyzed data about chief customer officers (CCOs) to understand who they are, where they came from, what companies appoint them, and what they do for their firms. This year,...

• Downloads: 366
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For Sales Enablement Professionals

Blog:Marketing Mondays: January 21st, 2013

  Hello Fellow B2B Marketers, this weekly blog post highlights our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you...

Discussion:Building Data Stewardship Is A New Customer Intelligence Imperative

For Sourcing & Vendor Management Professionals

Blog:New Year’s Resolution: Sharpen Your Skills To Keep SVM Relevant

 I needed to order a tool from Amazon.com recently, and I was greeted with a “New Year, New You” panel linking me to whole host of exercise equipment targeted to my lifestyle. Same...

For Security & Risk Professionals

Report:Assess Your Security Program With Forrester's Information Security Maturity Model

Assessment Framework: The S&R Practice Playbook

This report outlines the assessment framework associated with Forrester's solution for security and risk (S&R) executives. The report is designed to help CISOs as they continue working their way...

• Downloads: 2040
• Comments: 1
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For Data Insights Professionals

Blog:Highlights From The Future Of Consumer Intelligence Event

Last week, I had the pleasure of attending the Future of Consumer Intelligence conference in San Francisco. This week, when I reflect back on the conference topics and energy, I realize how fitting...

Discussion:2012 US Bank Secure Website Rankings

For Marketing Leadership Professionals

Blog:No Matter The Mobile Technology, Extend Your Product Packaging To Engage Customers

My colleague Reineke Reitsma recently published a blog on the limited but growing uptake of QR/2D barcodes. Let’s face reality. Usage is low and marketing execution is poor to date, with too...

For Chief Information Officer Professionals

Blog:Minnesota IT Bolstered Cross-Agency Collaboration With Microsoft Office 365

  This case study is from TJ Keitt's and my social business playbook report, “The Road To Social Business Starts With A Burning Platform.” A social business uses technology to...

Discussion:Ethiopia IT Opportunity 2010

For Infrastructure & Operations Professionals

Blog:Windows 8 & Lenovo – The Good, the Bad and the Bugly

I recently bought myself a Lenovo ThinkPad Tablet 2 running Windows 8 because I want a tablet device that can really run Windows and PowerPoint when I need them, and I have found all the iPad Office...

Discussion:Advance Through The Stages Of Mobile Maturity

For Application Development & Delivery Professionals

Tool:Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 '13

Discussion:Which companies have mastered customer-centered design processes?

I'm writing a report that will track how leading companies are rolling out their customer experience design efforts.  I'll be interviewing several design agencies and user companies to find best...