Carrie Johnson

VP, Group Director serving eBusiness & Channel Strategy PROFESSIONALS

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

Refine your results

Methodology

Topics

Vendor

4 results in Everything

  • Past 6 months
  • Alex Cullen
  • For Enterprise Architecture Professionals

    Blog:Engagement is the theme for Enterprise Architecture today

    I’m seeing many signs of an evolving role and recognition for enterprise architecture.  This is changing how we ourselves see the practice of EA. For example, one of the more frequent...

    • For Enterprise Architecture Professionals

      Report:Brief: Venture Capital Inflow To PPM Vendors Indicates Market Growth

      New Investment Means New Opportunities For Companies To Bring Visibility To Planning And Execution

      In 2013 and 2014, three project portfolio management (PPM) vendors, Planview, AtTask, and Changepoint, as well as task management (TM) vendor Wrike announced they were taking on investment from...

      • Downloads: 119
    • For Enterprise Architecture Professionals

      Report:EA 2020 — The Transformation Of EA In The Age Of The Customer

      Future Look: The EA Practice Playbook

      Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer,"...

      • Downloads: 454
    • For Enterprise Architecture Professionals

      Report:Measure EA's Business Goals, Engagement, And Influence

      Metrics: The EA Practice Playbook

      This report outlines the metrics that enterprise architecture (EA) executives should use when building a high-performance EA program. Developing and executing a metrics and reporting plan is a key...

      • Downloads: 903