Forrester

For Enterprise Architecture Professionals

Blog:So, You Need To Create An EA Assessment Model? Five Tips To Speed Things Up

I receive a lot of inquiries from clients about an EA maturity/assessment model. It’s proven to be a common and excellent way to track EA’s progress and influence plans — so common...

For Security & Risk Professionals

Blog:Managed Service Market Is Growing – Come On In, The Water’s Fine!

I reported that the managed security services market is growing in our recent Forrester Wave™ covering North American managed security service providers. Trustwave just issued a press release...

For Marketing Leadership Professionals

Blog:What Twitter's API Changes Mean For B2B Marketers And Vendors Of Social Marketing Tools

While it has been covered in many other places across the Web (start with Marco Arment, then Ben Brooks), Twitter’s API changes today should worry any social marketers who use tools and...

Discussion:How To Become An eBusiness Powerhouse

For Customer Insights Professionals

Blog:Understanding Tag Management Tools And Technology

Last week Forrester published Understanding Tag Management Tools And Technology. The new research couldn't have arrived at a better time; by any standard, 2012 has been a banner year for tag...

For Sourcing & Vendor Management Professionals

Blog:Consolidation Of The Chinese IT Services Market: The Race To Delivery Maturity

Gene Cao, Frederic Giron, Michael Barnes On August 10, rival IT outsourcers hiSoft and VanceInfo announced their intention to merge. The resulting entity will comprise a much bigger organization,...

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

Discussion:Evaluating The Potential For Mobile Chat To Drive eBusiness Goals

For Application Development & Delivery Professionals

Blog:TechnoPolitics Podcast: Can Apple Mac Attack The Enterprise?

Bring Your Mac To Work? Are you or someone you know a Mac lover but brutally forced to use a PC at work? Don't fret or give up yet. Many firms such as Genentech are saying "no" to PCs and "yes"...

For Customer Experience Professionals

Blog:You Are In The Customer Experience Business, Whether You Know It Or Not

Customer experience is fundamental to the success of every business. For most companies, in fact, customer experience is the single greatest predictor of whether customers will return — or...

For Infrastructure & Operations Professionals

Blog:National Broadband Network (NBN) In Singapore Bringing New Thinking Of Selling Consumer Services

I was in Singapore two weeks ago and had the chance to meet Malcolm Rodrigues and Greg Mittman from an emerging broadband service provider called MyRepublic. MyRepublic is a new service-based...

For eBusiness & Channel Strategy Professionals

Report:How To Prepare For Australia's National Broadband Network

eBusinesses Must Prepare Now To Win Over New Customers

The Australian federal government's National Broadband Network (NBN) is set to turn Australia into one of the most connected nations in the world. But how should eBusiness professionals respond? So...

• Downloads: 108

Discussion:2012 North American Credit Card Online Sales Rankings

For Application Development & Delivery Professionals

Blog:What Does R Integration Really Mean For BI Platforms?

I just received yet another call from a reporter asking me to comment on yet another BI vendor announcing R integration. All leading BI vendors are embedding/integrating with R these days, so I was...

For Customer Experience Professionals

Blog:Why Health Insurers Can’t Fix Claims And Benefits Self-Service Through Design Alone

Over the years, I have worked with dozens of health insurers on the usability of their member self-service sites. The sites have admittedly gotten better over the years — easier navigation,...

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Latin America

Latin American Consumer Technographics®

Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

• Downloads: 106
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For Infrastructure & Operations Professionals

Blog:Where IT Metrics Go Wrong: 13 Issues To Avoid

In a recent Forrester report — Develop Your Service Management And Automation Balanced Scorecard — I highlight some of the common mistakes made when designing and implementing...

Discussion:Case Study: Hapoalim Injects A Human Touch Into Digital Banking

For eBusiness & Channel Strategy Professionals

Report:Starting Your eCommerce Business In China

Identifying The Right Option For Your B2C eCommerce Business

China has become the leading emerging market for many Western brands and retailers. Attractive due to the scale and growth of the retail market, many companies view China as both a near-term...

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Discussion:2012 US Mobile Banking Functionality Rankings

Already one of the most discussed industry reports inside our company!

For Data Insights Professionals

Blog:A New Shopping Arena For Consumers

For consumers today, online and mobile channels have become an integral part of the shopping experience — for both researching and purchasing products and services. In their transition to agile...

For Enterprise Architecture Professionals

Blog:It Doesn't Matter Where EA Lives — So Let's Stop Arguing About It

George Colony, our CEO, just released a post on his blog about enterprise architecture, aptly enough named “Enterprise Architects For Dummies (CEOs).” I retweeted the post to my followers...

For Marketing Leadership Professionals

Blog:Marketing Is Alive And Well.

Over the past 2 weeks, we have seen a lot of buzz from a HBR blog post written by Bill Lee.  The title, "Marketing Is Dead" continues to get Bill's blog post quite a bit of mileage and even...

For Chief Information Officer Professionals

Blog:The Anytime, Anywhere iWorker

Recently, my colleague Melissa Parrish wrote a great report on the Always-Addressable Customer, a population of ultra-connected consumers for whom mobile is a key touchpoint. Based on the number of...

For CIO Professionals

Survey:Forrsights Business Decision-Makers Survey Q4 2012

Forrester's Forrsights Business Decision-Makers Survey, Q4 2012, was fielded to 3,616 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...