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- Marketing Leadership (26)
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For Customer Experience Professionals
Why Customer Experience Matters More To Loyalty Than Price
Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...
- Downloads: 659
For Marketing Leadership Professionals
Sensor Devices Disrupt Marketing Practices
Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....
- Downloads: 755
For CMO Professionals
How Research Touchpoints Affect Consumer Spending
Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...
- Downloads: 1050