Carrie Johnson

Vice President, Practice Leader - eBusiness & Channel Strategy serving eBusiness & Channel Strategy PROFESSIONALS

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.


Education

Carrie is a magna cum laude graduate of Bowdoin College.

Research Coverage:

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  • Past 18 months
  • Forrsights For Business Technology
  • IT Services
  • For Infrastructure & Operations Professionals

    Report:Mobility Adoption Is Poised For Strong Growth In India

    An Improving Mobility Infrastructure And Ecosystem, Combined With Business And Workforce Demand, Is Fueling Growth

    The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business...

    • Downloads: 361
    • Comments: 2
    • Rating:
  • For Enterprise Architecture Professionals

    Report:How To Successfully Set Up IT Infrastructure For Your Business In China

    For the thousands of foreign companies that establish business operations in China every year, one of the first things on their to-do lists is setting up IT infrastructure, including horizontal and...

    • Downloads: 86
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Telcos Are Lining Up Broad IaaS Offerings For Asia Pacific Enterprises

    Organizations in Asia Pacific are realizing the cost efficiencies and business agility of virtualization and cloud computing. The region's market is crowded with regional and global...

    • Downloads: 150
  • For CIO Professionals

    Charts & Figures:The Four Stages Of Maturity For Public Cloud

  • For Sourcing & Vendor Management Professionals

    Report:Stop Assessing Geographies And Suppliers Separately

    Clients Should Use Forrester's Vendor Viability Index To Optimize The Alternative Geography Supplier Selection Process

    As more companies expand their use of global delivery models, assessing the risk of potential countries and cities is crucial. Traditional approaches to location analysis have typically comprised...

    • Downloads: 44
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Workplace Services, Q2 2013

    Providers Driving Workplace Services In EMEA

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 122
    • Rating:
  • For CIO Professionals

    Report:European IT Outsourcing — A Review Of A Market In Transition

    The European outsourcing market has continued to see a high level of activity over the past 24 months, with Forrester tracking 340 deals in 2010 and 220 deals in the first half of 2011. However, as...

    • Downloads: 89
  • For Sourcing & Vendor Management Professionals

    Report:TechRadar™ For SVM Professionals: Software-As-A-Service, Q4 2011

    Software-As-A-Service Still Growing, Taking Over In More Areas Of Technology

    As software-as-a-service (SaaS) becomes increasingly important to firms' application strategies, sourcing and vendor management (SVM) professionals are taking ownership of the research, purchasing,...

    • Downloads: 684
  • For Application Development & Delivery Professionals

    Report:Decide Whether To Build Or Source Your Customer Service Operations

    Profiles Of Eight Leading Customer Service Outsourcing Vendors

    This report outlines the building versus sourcing part of Forrester's solution for application development and delivery (AD&D) executives looking to build, buy, or outsource a customer service...

    • Downloads: 606
    • Rating:
  • For CIO Professionals

    Tool:On-Site Versus Hosting Versus Cloud Scenario Sensitivity Analysis

  • For CIO Professionals

    Report:The Canadian Tech Market 2012 To 2013

    Economic Worries Lead Canadian CIOs To Cut Back ICT Purchases

    Canada's CIOs and tech buyers are behaving as if Canada is heading for a recession — and it's not. Indeed, while the Canadian economy is growing at about the same 4% rate (at current prices) as...

    • Downloads: 288
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: North American Workplace Services, Q2 2013

    Evaluating Leading Providers Amidst A Category Redefinition

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 165
  • For Application Development & Delivery Professionals

    Report:Is It Time To Move Your Contact Center To The Cloud?

    The Growing Maturity Of Cloud Computing Influences More Contact Center Applications Decisions

    Contact center applications that manage real-time interactions have been available as a hosted or cloud service for more than 20 years. Initially, the term used was Centrex ACD, and the technology...

    • Downloads: 635
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Using New Communications Technology Models Shifts Strategy For Services Sourcing

    Strategic Plan: The Telecommunications And Mobility Sourcing Playbook

    Up until five to seven years ago, sourcing and vendor management (SVM) professionals responsible for telecommunications and mobility services provisioning focused mainly on delivering value by...

    • Downloads: 247
  • For Sourcing & Vendor Management Professionals

    Report:Assessing Your Company's Application Outsourcing Maturity

    Assessment Framework: The Services Sourcing Playbook

    As more companies look to external IT services providers to help them both innovate and optimize, they must assess how mature their outsourcing capability is to utilize the right engagement models...

    • Downloads: 441
    • Rating:
  • For CIO Professionals

    Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

    Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

    This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

    • Downloads: 266
  • For Sourcing & Vendor Management Professionals

    Report:Managed Hosting: Still Relevant Despite Cloud's Rise

    Managed Hosting Remains A Viable Alternative Or Complement To The Cloud

    If you've been reading the press, you could be forgiven for assuming that enterprise-class managed hosting would have transitioned entirely to the cloud by now. Yet the pace of managed hosting's...

    • Downloads: 345
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:Software-As-A-Service Adoption In Europe

    Forrsights For Business Technology

    This document provides an analysis of key drivers and trends for software-as-a-service (SaaS) across Western Europe. By extracting and analyzing an extensive data set of three recent Forrester...

    • Downloads: 634
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Survey Results: How Agile Is Your Organization?

    • Downloads: 33
  • For Sourcing & Vendor Management Professionals

    Report:Leveraging Outsourcing Services To Accelerate IT Maturation

    Emerging Asia Steps Up

    In terms of IT maturity, companies in emerging Asia — that is, Asia Pacific excluding Australia, Japan, and New Zealand — lag behind their Western counterparts. Up to now, the lack of...

    • Downloads: 135
  • For CIO Professionals

    Report:Cloud Keys An Era Of New IT Responsiveness And Efficiency

    Future Look: The Cloud Computing Playbook

    The cloud landscape is shifting to cover a broader range of enterprise needs. Why? Cloud is curing the lack of responsiveness and economic flexibility that ails on-premises IT. Look for the popular...

    • Downloads: 934
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Mobility Services

    Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs

    The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

    • Downloads: 1829
    • Rating:
  • For CIO Professionals

    Report:Cloud Investments Will Reconfigure Future IT Budgets

    As-A-Service Computing Will Shift Budgets From New Project Spending To Ongoing MOOSE Expenditures

    In 2012, for most CIOs, spending to maintain and operate the organization, systems, and equipment (MOOSE) represents more than 70% of their information and communications technology (ICT) budget on a...

    • Downloads: 625
    • Comments: 1
    • Rating:
  • For Sales Enablement Professionals

    Report:How Customers Value IaaS Cloud Channels

    Hosters And Tech Vendors Are Drafting Amazon's Slipstream

    The infrastructure-as-a-service (IaaS) cloud business, with its high margins, is a strong attractant to a slew of provider channels. But customers view different provider types differently in terms...

    • Downloads: 340
  • For CIO Professionals

    Tool:Baseline On-Site Costs For 100 VM Workloads

  • For Sourcing & Vendor Management Professionals

    Report:Selecting A Services Partner For Business Innovation

    Key Criteria And Real-World Success Stories

    Business innovation tops the agenda for IT services buyers in 2012, even surpassing cost-cutting as a key priority in some Forrester surveys. But many clients struggle to get business innovation from...

    • Downloads: 203
 
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