Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Carrie Johnson

Vice President, Practice Leader - eBusiness & Channel Strategy serving eBusiness & Channel Strategy PROFESSIONALS

Find Carrie on:
Blog: eBusiness & Channel Strategy Blog

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

Research Coverage:

B2C eCommerce, Deloitte, Multichannel Selling Strategies, eCommerce

Refine your results

Vendor

8 results in Everything

John C. McCarthy
Past 12 months

For CIO Professionals
Report:Mobile's Ascendance Will Accelerate IT Services Restructuring
The IT Services Opportunity In Systems Of Engagement
John C. McCarthyAugust 13, 2012
Mobile is more than just a pretty face. New platforms will usher in a whole new class of systems focused on engaging customers, employees, and business partners. The move to systems of engagement and...
- Downloads: 280
- Rating:
For Chief Information Officer Professionals
Blog:New CSC CEO Makes Moves To Reinvigorate The Firm
John C. McCarthyJune 27, 2012
Two weeks ago at the CSC analyst conference, Forrester sat down with new CEO and President Mike Lawrie. He was refreshingly frank about what the issues were and his road ahead. Based on his due...
For CIO Professionals
Report:New Dynamics Shape IT Services Spending
Changes Will Accelerate Over The Next 24 Months
Pascal Matzke, John C. McCarthyFebruary 25, 2013
The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...
- Downloads: 362
- Rating:
For CIO Professionals
Charts & Figures:Mobile Leads Direct Business Spending On Technology
Our Q4 2011 Business Decision-Makers Survey Shows CIOs Under Pressure
John C. McCarthyAugust 02, 2012
For CIO Professionals
Report:Tracking The Renegade Technology Buyer
Understanding The What And Why Of Business Executives' Spending On Technology
John C. McCarthyMay 06, 2013
After nearly a decade in hibernation, the business buyer has re-emerged as a major spender and force in IT spending. To better understand the return of tech spending outside the formal IT budget and...
- Downloads: 131
- Rating:
For Chief Information Officer Professionals
Blog:Smart Product API Extends Product Value, Leads To Smart Connected Landscape
John C. McCarthyJune 30, 2012
In our February 13, 2012, “Mobile Is The New Face Of Engagement” report, we talked about the important link between smart products and mobile apps. A key to that link is creating a smart...
For Chief Information Officer Professionals
Blog:Business Leaders Spending On Technology Because It’s Too Important To Let I.T. Go It Alone
John C. McCarthyMay 06, 2013
In Forrester’s latest report, “Tracking The Renegade Technology Buyer,” we uncover the motivations and technology spending priorities of over 1,000 North American and European...
For CIO Professionals
Report:Great Mobile Experiences Are Built On Systems Of Engagement
Vision: The CIO's Mobile Engagement Playbook
Ted Schadler, John C. McCarthyNovember 16, 2012
By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT...
- Downloads: 595
- Rating:
For CIO Professionals
Report:Smart Products Will Require A Hybrid CTO/CIO Skill Set
The Burgeoning Set Of Connected Offerings Will Require New Skills
John C. McCarthyNovember 16, 2012
The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...
- Downloads: 243
- Rating:

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Carrie Johnson

Vice President, Practice Leader - eBusiness & Channel Strategy serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Methodology

Topics

All Topics

Industry

Region

Vendor

For CIO Professionals

Report:Mobile's Ascendance Will Accelerate IT Services Restructuring

For Chief Information Officer Professionals

Blog:New CSC CEO Makes Moves To Reinvigorate The Firm

For CIO Professionals

Report:New Dynamics Shape IT Services Spending

For CIO Professionals

Charts & Figures:Mobile Leads Direct Business Spending On Technology

For CIO Professionals

Report:Tracking The Renegade Technology Buyer

For Chief Information Officer Professionals

Blog:Smart Product API Extends Product Value, Leads To Smart Connected Landscape

For Chief Information Officer Professionals

Blog:Business Leaders Spending On Technology Because It’s Too Important To Let I.T. Go It Alone

For CIO Professionals

Report:Great Mobile Experiences Are Built On Systems Of Engagement

For CIO Professionals

Report:Smart Products Will Require A Hybrid CTO/CIO Skill Set

Browse