About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.
Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.
Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.
Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.
Carrie is a magna cum laude graduate of Bowdoin College.
Sourcing and vendor management (SVM) teams can use this document to standardize understanding of common sourcing and vendor management terms across their organizations. SVM executives may also find...

How can we construct a negotiation framework like this within our organization? What it might look like? And how it would be used in conjunction with a sourcing strategy?

Forrester's sourcing and vendor management (SVM) clients frequently ask, "What are my peers doing?" To help SVM professionals gain insights into their peer group, we tracked all of the inquiries...
Too often at Forrester, sourcing and vendor management (SVM) professionals tell us things like, “oh, we’d never implement a Bring-Your-Own-PC program. It would increase our risk...
The Coming Upheaval In Tech Services
Since the end of 2008 and continuing today, sourcing and vendor management (SVM) professionals have been telling Forrester that they are rationalizing the number of providers they use, renegotiating...
What should be our number of preferred remote sourcing vendors?
Do you have a plan for how your team will add value to your business’ objectives in 2012? I don’t mean serving user requirements or meeting their expectations. I mean helping them achieve...
I like sourcing and vendor management professionals for all of the reasons they drive others crazy. Business and IT executives like to complain that SVM teams care only about getting the lowest...
Sourcing and Vendor Management professionals aren’t known for their high risk tolerance. In fact, most focus a significant portion of their time reducing risks in their supplier base,...
Sourcing and vendor management (SVM) clients tell Forrester that vendor risk is becoming a critical issue. Most firms have intense due diligence processes when hiring providers, but those processes...
Clients frequently tell us how much they value connecting with their peers. A few years ago we created the Forrester Leadership Boards Sourcing & Vendor Management Council to serve that need. But in...
I met a client a while back who told me “I’m just getting back into working with Forrester again. Years ago, like 15 years ago, I used to have these great, animated conversations with an...
A Fact-Based Approach To Workforce Technology Needs Assessment
How well do you know your stakeholders? Business users today expect consumer-like usability and functionality from their work tools. And much of what they want to use can be purchased with a credit...
The vendor management office (VMO) is becoming an increasingly important competency in well-run IT organizations. Forrester tracked all of the inquiries sourcing and vendor management (SVM)...
“Re-creating the way we work.” That’s Michael Chaney’s vision for procurement at Cisco in an era of Empowered users. Next week at Forrester’s Sourcing & Vendor...
Forrester's inquiry analysis shows that sourcing and vendor management (SVM) professionals are thinking more holistically and strategically about their role. Forty-two percent of the 966 inquiries...
Today we found out our great friend and colleague Andrew Parker passed away. It’s difficult to relay such personal news in a public forum, but so many of you know him and worked with...