Forrester

For Technology Marketing Professionals

Blog:SaaS Brings Technology Producers And Consumers Into Sync

I'm working on a report about the role of PM in an on demand setting (SaaS, PaaS, and all the other aaSes). As often happens in discussions about PM, the role is a window into many bigger...

For Application Development & Delivery Professionals

Report:Productization Satisfies Tech Producers And Consumers

App Dev Teams Productize Their Work To Drive Greater Value

Productization is a difficult discipline, but application development and delivery teams across a wide range of scenarios see it as an imperative. In some cases, productization helps teams that are...

• Downloads: 143

For Technology Marketing Professionals

Blog:On Demand: It's A Business Model, Not Just A Delivery Mechanism

As promised, still more SaaS! Following an excellent day of discussion about PM in an on-demand world, I started over here at the fresh-out-of-the-shrinkwrap Forrester community site. Topic: On...

For Application Development & Delivery Professionals

Blog:Agile Teaches Us An Important Lesson About Innovation

The story of Agile is more than just one chapter in the history of software development. It's also an extremely valuable case study in innovation, an elusive and often humbling process that...

For Technology Marketing Professionals

Blog:When Requirements Failures Become Epic Fails

By now, the arguments for improving product requirements are very familiar – all too familiar. Bad requirements lead to misconceived projects, many of which fail outright. The...

For Application Development & Delivery Professionals

Report:Best Practices For Software Road Maps

App Dev Teams Reduce Uncertainties And Improve Delivery

In software development, road maps express to customers when valuable technology will be available. Unfortunately, software development includes many unpredictable elements, so the road map, which...

• Downloads: 997

For Application Development & Delivery Professionals

Report:Tech Industry Labs Provide Critical Innovation Support

At Each End Of The Innovation Process, You Need A Different Kind Of Lab

In the technology industry, two types of labs exist, each contributing to different parts of the innovation process. The stereotypical lab, focused on pure research, is the source of good ideas from...

• Downloads: 214

For Application Development & Delivery Professionals

Tool:Web Sites Matter For PLM Vendors, Too

For Technology Marketing Professionals

Blog:IBM Shows Why Tech Companies Should Take Serious Games Seriously

IBM recently launched CityOne, a serious game that poses the kinds of questions about water, power, finance, and retail that city planners face daily. It's a powerful tool for a B2B company like...

For Application Development & Delivery Professionals

Report:Play Around With New Techniques For Requirements Collection

Use Serious Games To Generate New Insights About Your Customer

One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way. By...

• Downloads: 440

For Application Development & Delivery Professionals

Report:Time To Assign Owners To Your Applications

Why You Need Product Managers To Supplement Other Roles

One of the chief obstacles to bridging the business/IT gap is the fact that no one really owns the bridge. While some traditional roles, such as business analyst and project manager, combine business...

• Downloads: 355

For Technology Marketing Professionals

Blog:Your Roadmap Should Make Someone Unhappy

There's a great post about dysfunctional product roadmaps at Product Beautiful. I'll add a couple of other types to the list: The Hatch: Much like the TV show Lost, the roadmap hints...

For Application Development & Delivery Professionals

Report:App Dev Teams: Consider Playing Around With Serious Games

War Games Help Top Leaders Build Better Strategies

An increasing number of application development teams are using serious games to make better decisions about their work. Where other new techniques, such as Agile, have helped teams work better,...

• Downloads: 166

For Application Development & Delivery Professionals

Blog:Agile Transformation Needs A Very Specific Roadmap

We've seen a number of misconceptions about Agile come and go. For example, the urban myth that Agile is all about velocity gets far less circulation. More people have seen Agile in practice,...

For Technology Marketing Professionals

Blog:PMs Expecting To Get More Social

The Australian product management consultancy brainmates just published the results of a survey on a very interesting topic, social media usage among PMs. The short list of questions get right to...

For Application Development & Delivery Professionals

Blog:Software Development And The Transparent Company (Part I)

A new business model is emerging, and it depends heavily on software development. Many companies are dropping many of the traditional barriers between product development and customers. Without...

For Application Development & Delivery Professionals

Blog:Agile And Compliance? Now That's A Product!

In my previous post about Agile practices and compliance requirements, I described the first of two big surprises encountered while doing the research. Compliance, as it turns out, is not quite as...

For Technology Marketing Professionals

Blog:Why Politicians Are Like Users

Undoubtedly, when you read the title of this blog post, you thought, "But politicians are users." No, I'm not talking about that kind of user. Instead, I'm thinking of the user we normally...

For Technology Marketing Professionals

Blog:It Takes A Community To Build A Community

Lately, I've been working on behalf of some Forrester clients to answer the question, "How do we build a community?" Frequently, the answer is, "You don't build a community. You expand it."...

For Technology Marketing Professionals

Blog:Researching The Social With The Shizzle

I knew it was only a matter of time before someone used Xtranormal.com to good effect. Always a trailblazer, The Cranky Product Manager posted some videos about interviewing for a PM position. And...

For Technology Marketing Professionals

Blog:The Paranoid Style Of Developer Support

As someone who has worked in development teams, I take it for granted that not everyone on the team has the same needs and interests. A twenty-something Java developer, fresh out of college, is...

For Technology Marketing Professionals

Blog:Product Marketing: From Explanation To Innovation

Congratulations, product marketers: You've been a critical part of the innovation process. Sorry to break it to you, product marketers: On average, technology vendors stink at the phase of...

For Application Development & Delivery Professionals

Blog:The First Question About ALM Tools Isn't About The Tools

We've been talking about the next stage of application life-cycle management (ALM) for several years now. As my colleague Dave West argued, the vision of ALM 2.0 is clear, compelling, and...

For Technology Marketing Professionals

Blog:Requirements Are A Conversation, Not A Dictionary

During a briefing earlier this week, Jama Software's CEO Eric Winquist showed us a slide separating the repository of a requirements management system from the collaboration that happens around...

For Technology Marketing Professionals

Blog:Thought Leadership: Outline Ready For Comments

For those of you who have been following our thought leadership research project, we're now in the final stages of this project. I've posted the proposed outline here for your comments. If...