About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.
Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.
Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.
Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.
Carrie is a magna cum laude graduate of Bowdoin College.
Pricing models, especially in infrastructure outsourcing contracts, are the key to making outsourcing progressive, agile, and flexible. Alternatively, they can be the root cause for a static...
Impact Factors Help You Decide When To Accept Standard Offers And When To Require Custom Solutions
Many companies are unprepared when they start their outsourcing initiatives, lacking a structured way to consider the major factors that will affect their outsourcing needs. This lapse leads to...
In the realm of IT services sourcing, the strategic decisions and vendor selection process for your company's applications and infrastructures are perhaps the most important. Your service...


Are companies doing a PC refresh as part of their support model using the same resources or is a refresh treated as a separate project? In addition, are business projects also implemented by the same...
Contractual Terms: The Services Sourcing Playbook
A contract is the foundation of any outsourcing relationship. It describes all aspects of the engagement, including the scope of work to be performed, the obligations of all participating parties,...

Differentiate Between Continuous Improvement And Innovation
This report outlines Forrester's solution for sourcing and managing IT services providers. It is designed to help sourcing and vendor management (SVM) pros develop the appropriate contractual terms...

Strategic Plan: The SVM Practice Playbook
As more and more companies rely on external suppliers to facilitate core business operations, the need for a clearly defined sourcing strategy is more important than ever. Successful companies have...

Negotiations: The Services Sourcing Playbook
Outsourcing contract negotiation is the most important step in the sourcing life cycle. The negotiation phase defines and confirms the whole outsourcing relationship and determines the outsourcing...

Today, many companies see outsourcing as a strategic function and seek help from IT services providers to build and operate their IT environment. Yet the result of the outsourcing trend is the...

IBM Leads A Closely Packed Group Of Suppliers
In Forrester's 36-criteria evaluation of global IT infrastructure management vendors, we found that IBM leads a closely packed group of leaders including HCL, Capgemini, Wipro, Infosys, TCS,...

Do you have industry benchmark data regarding proper IT staffing levels for desktop support services, specifically for end user support teams for asset management?
In IT services sourcing, the strategic decisions and vendor selection process for your company’s applications and infrastructures (A&I) are critical. Your service requirements and ability...
Strategic Plan: The Services Sourcing Playbook
Sourcing and vendor management (SVM) professionals need to know their strategic objectives before starting a new sourcing initiative. But making a smart sourcing decision depends on many factors,...

Service-level credits and incentive models are important tools to help outsourcing clients increase business alignment and enforce service-level achievement. Although we speak with many clients who...
When It Comes To Process Responsibilities, The Devil Is In The Details
At Forrester, we see a lot of focus on the standardization of application and infrastructure service outsourcing agreements, particularly related to service-level agreements (SLAs), contract terms...
Evaluating Leading Providers Amidst A Category Redefinition
Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

DLR IT Refines Its Service Management Framework
IT plays a critical role in the development programs of DLR (Deutsche Gesellschaft für Luft-und Raumfahrt), the German aerospace center. DLR relies heavily on its IT organization to provide its...
Several forces are slowly transforming the stable but growing market for IT infrastructure services in Europe, including the rising profile of offshore suppliers, maturing global delivery,...
Forrester clients often tell Forrester that they have a strong demand for service price information and a high interest in comparing their existing business and IT services with the market. Many of...
Today's Outsourcing Service Levels Don't Cover Client's Business Needs
As more companies build out IT and business service catalogs, the business relevance of strong service levels is increasing. Unfortunately, most service levels are poorly defined and don't support...

At Forrester, we see a lot of focus on the standardization of application and infrastructure service outsourcing agreements, particularly related to service-level agreements (SLAs), contract terms...
