Carrie Johnson

Vice President, Practice Leader - eBusiness & Channel Strategy serving eBusiness & Channel Strategy PROFESSIONALS

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.


Education

Carrie is a magna cum laude graduate of Bowdoin College.

Research Coverage:

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  • John Kindervag
  • For Security & Risk Professionals

    Report:Strategy Deep Dive: Define Your Data

    Rethinking Data Discovery And Classification For Data Security

    Defining data via data discovery and classification is an often overlooked, yet critical, component of data security and control. Security and risk (S&R) pros can't expect to adequately protect data...

    • Downloads: 170
    • Rating:
  • For Security & Risk Professionals

    Report:Develop A Two-Phased DDoS Mitigation Strategy

    Protect Yourself From Hacktivists And Other Cybercriminals

    Until recently, distributed denial of service (DDoS) attacks had been part of infosec lore: something you heard about but rarely experienced. With the rise of hacktivist groups and other...

    • Downloads: 7
  • For Security & Risk Professionals

    Blog:Your Vertical Is . . .

    Companies often demand to know what their peers in a particular vertical market are doing within the realm of information security before making new decisions. “We’re in retail” or...

    • For Security & Risk Professionals

      Charts & Figures:Zero Trust Network Architecture Is Extensible

    • For Security & Risk Professionals

      Report:The Forrester Wave™: Network Access Control, Q2 2011

      ForeScout, Juniper, And Bradford Networks Outdistance The Pack, But Cisco, McAfee, And Enterasys Are Close Behind

      In Forrester's 72-criteria evaluation of network access control (NAC) vendors, we found few notable points of differentiation between vendor offerings. Thus we have a tight clustering of vendors...

      • Downloads: 984
    • For Security & Risk Professionals

      Report:Simplify Cybersecurity With PCI

      Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook

      US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...

      • Downloads: 228
    • For Security & Risk Professionals

      Client Inquiry:What Are Current Trends In Remote Access And SSL Functionality?

      We are currently exploring all remote access options, particularly SSL functionality. What kind of trends are you are seeing in these areas?

      • For Security & Risk Professionals

        Report:Control And Protect Sensitive Information In The Era Of Big Data

        Future Look: The Data Security And Privacy Playbook

        This report outlines the future look of Forrester's solution for security and risk (S&R) executives seeking to develop a holistic strategy to protect and manage sensitive data. In the...

        • Downloads: 1599
        • Rating:
      • For Security & Risk Professionals

        Client Inquiry:What Are Some Best Practices For Using Jump Servers?

        Are there certain vendors/solutions/configurations that are considered best practices for jump servers? Are organizations relying entirely on authentication and authorization controls, without having...

        • For Security & Risk Professionals

          Report:Applying Zero Trust To The Extended Enterprise

          Preparing Your Network For Any Device, Anywhere, Any Time

          You are part of an extended enterprise — a new extended ecosystem of customers, clouds, service providers, partners, supply chains, and empowered users. The business expects you, the security...

          • Downloads: 798
          • Rating:
        • For Security & Risk Professionals

          Blog:InfoSec, Structural Engineering, And The Security Architecture Playbook

          Last year the country of Japan suffered a devastating disaster of unspeakable proportions. A massive earthquake on the eastern coast of the country triggered a deadly tsunami that caused the flooding...

          • For Security & Risk Professionals

            Blog:Preview Of PCI DSS 1.3 – Oops 2.0 – Released

            The PCI Security Standards Council released the summary of changes for the new version of PCI — 2.0.  Merchants, you can quit holding your breath as this document is a yawner...

            • For Security & Risk Professionals

              Report:Develop Your Road Map For Zero Trust Network Mitigation Technology

              Road Map: The Security Architecture And Operations Playbook

              This report outlines Forrester's solution to help security and risk (S&R) leaders develop their road map for Zero Trust network threat mitigation technologies using Forrester's TechRadar™...

              • Downloads: 1131
              • Rating:
            • For Security & Risk Professionals

              Report:No More Chewy Centers: Introducing The Zero Trust Model Of Information Security

              Vision: The Security Architecture And Operations Playbook

              There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For a generation of information security...

              • Downloads: 1632
            • For Security & Risk Professionals

              Report:Build Security Into Your Network's DNA: The Zero Trust Network Architecture

              Strategic Plan: The Security Architecture And Operations Playbook

              One of our goals with Zero Trust is to optimize the security architectures and technologies for future flexibility. As we move toward a data-centric world with shifting threats and perimeters, we...

              • Downloads: 1528
              • Rating:
            • For Security & Risk Professionals

              Report:Dial "H" For Hack

              An Empowered Report: Understanding The Threats To Unified Communication And VoIP Deployments

              In many companies, the worlds of data networking and telecommunications have merged, and voice and video traffic travels with other enterprise data on the same corporate network. Often known...

              • Downloads: 522
            • For Security & Risk Professionals

              Report:PCI X-Ray: Application Security Checklist

              This is a workbook that supplements the PCI X-Ray: Application Security Document

              • Downloads: 33
            • For Security & Risk Professionals

              Report:Rethinking DLP: Introducing The Forrester DLP Maturity Grid

              Assessment Framework: The Data Security And Privacy Playbook

              Data loss prevention or protection (DLP) — depending upon your usage — is both one of the hottest topics and most difficult challenges among information security professionals today. In...

              • Downloads: 1027
              • Rating:
            • For Security & Risk Professionals

              Report:Defend Your Business From The Mutating Threat Landscape

              Business Case: The Security Architecture And Operations Playbook

              We may look back on 2011 and 2012 as the golden age of hacking. In 2011, we saw well-publicized and devastating attacks such as the one that brought down the Sony PlayStation Network (PSN). In 2012,...

              • Downloads: 855
            • Client Inquiry:Standard PCI Report Templates

              Are there any standard PCI report templates for providing information to my QSA?

              • For Security & Risk Professionals

                Report:Defend Your Data From Mutating Threats With A Zero Trust Network

                Executive Overview: The Security Architecture And Operations Playbook

                We've all heard about the "evolving threat landscape." In biology, evolution is a process that takes millions of years to occur as a result of small changes in successive generations. Mutations, on...

                • Downloads: 302
              • For Security & Risk Professionals

                Client Inquiry:What Are Best Practices For Log Management And Security Information Management?

                We would like to understand some best practices in the field of log management. More specifically: 1. Is it a best practice to correlate, aggregate, and monitor all logs for business risk and...

                • For Security & Risk Professionals

                  Client Inquiry:How Do You Centrally Manage And Encrypt Data On USB Drives?

                  We are looking for a solution to centrally manage USB drives for all of our desktops. More specifically, we would want to ensure that data on the USB drive is encrypted. Does Forrester have any...

                  • For Security & Risk Professionals

                    Report:PCI X-Ray: Assessment And Testing Checklist

                    This checklist is provided as a concise and comprehensive workbook to help organizations deal with the different types of assessments and tests that security and risk professionals must perform to...

                    • Downloads: 28
                  • For Security & Risk Professionals

                    Blog:How To Survive And Thrive At #SXSW If You’re Not From Texas

                    I’ll be in Austin, TX this weekend to participate in South-by-Southwest Interactive. My panel “Big Data Smackdown on Cybersecurity” will be held Sunday, March 11 from 12:30PM -...

                    • For Security & Risk Professionals

                      Report:Kill Your Data To Protect It From Cybercriminals

                      Strategic Plan: The Data Security And Privacy Playbook

                      As cybercriminals have become more skillful and sophisticated, they have eroded the effectiveness of our traditional perimeter-based security controls. The constantly mutating threat landscape...

                      • Downloads: 918
                     
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