About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.
Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.
Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.
Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.
Carrie is a magna cum laude graduate of Bowdoin College.
Executive Overview: The Business Technology Resiliency Playbook
In today's world of 24x7x365 global operations and competition, downtime results not only in immediate lost revenue and productivity, but also in lasting damage to corporate reputation that erodes...

Organization: The Business Technology Resiliency Playbook
Who? What? Where? When? How? It's the question of "who?" that often stymies infrastructure and operations (I&O) professionals when it comes to business technology (BT) resiliency programs. Who is...

Vision: The Business Technology Resiliency Playbook
This report outlines the vision of Forrester's solution for infrastructure and operations (I&O) executives planning their organization's business technology (BT) resiliency strategy — the...


In today’s world of 24x7x365 global operations and competition, downtime results not only in immediate lost revenue and productivity, but also in lasting damage to corporate...
Performance Management: The Business Technology Resiliency Playbook
This report outlines Forrester's solution for developing effective objectives and metrics for business technology resiliency (BTR) programs. The current state of BTR metrics is unsatisfactory —...

A little more than a week after Hurricane Sandy barreled through the Eastern seaboard, I wanted to take a moment and share some of my thoughts on business technology resiliency* and how we fared...
Benchmark: The Business Technology Resiliency Playbook
This report outlines Forrester's solution for infrastructure and operations (I&O) leaders to benchmark the performance of their business continuity (BC) programs as part of their broader business...

Business Case: The Business Technology Resiliency Playbook
This report outlines Forrester's guidance for a business technology resiliency (BTR) business case. This is a critical step when securing funding because management is often reluctant to fund...

What is the minimum distance that a contingency site should be from the primary site to eliminate the possibility of a single incident rendering both sites inoperable? Said another way, at what...
It should come as no surprise that websites thrive on traffic. So naturally, it follows that driving traffic to your site is a strong motivation for any company looking to grow their web presence....
We have an urgent need to understand top reasons firms (particularly larger end of market) use third-party services such as those we provide, such as colocation, managed hosting, replication, and...
I'm having a frustrating day. It's only partly because there is a hurricane raging outside and I'm cooped up inside with a hyperactive dog. The main source of my frustration is my...
Spending, Testing, And Maintenance Of DR Plans Are Down, But Confidence Levels Are Up
How would you rate your ability to recover your data center in the event of a site failure or a disaster? The vast majority of your peers surveyed in a 2010 joint Forrester Research/Disaster Recovery...
Assessment: The Business Technology Resiliency Playbook
This report provides the maturity assessment of Forrester's solution for infrastructure and operations (I&O) executives looking to build their business technology (BT) resiliency strategy. We...

Although a business impact analysis (BIA) is a key part of putting together a disaster recovery plan, many companies neglect to conduct one. Forrester believes it's worthwhile to take a step back and...
What is the minimum distance that a contingency site should be from the primary site to eliminate the possibility of a single incident rendering both sites inoperable? Said another way, at what...
You Must Include These Services In Your Five-Year Road Map
Historically, disaster recovery (DR) preparedness required substantial time and financial investment. For many, DR was out of reach, and for others, it was a burdensome task that often felt like an...

Identity Crisis No More: The Backup Market Shifts From Virtual Tape To Treating Disk As Disk In Open Systems Environments
The use of disk in backup environments has been accelerating for several years. We've now reached a point where most infrastructure and operations (I&O) professionals are using disk in some way,...
A Total Economic Impact™ Analysis Uncovers That For Most Companies Leasing A Data Center Is More Economical Than Building One
Data centers are running low on space, power, and cooling. When it comes time to provision new data center capacity, IT infrastructure and operations (I&O) professionals are faced with the critical...
Do you have templates or forms that we can use on IT disaster recovery? What pieces do you cover?
One thing that I’ve found in common across infrastructure and operations groups of all shapes and sizes is that they are continually searching for the ideal set of key performance indicators. A...
We live in the era of NOW. If a website takes too long to load, or doesn't load at all, we will move on in a matter of milliseconds. If an ATM can't dispense cash — unacceptable....
The Balanced Scorecard is built around four dimensions that have been adjusted for use in information technology: the value perspective, the customer orientation perspective, the operational...