Forrester

For Sourcing & Vendor Management Professionals

Report:Choosing The Right Pricing Model For Your Applications Maintenance Engagement

Applications maintenance pricing models are in flux. While many clients want to move beyond staff augmentation relationships, finding the right type of pricing to employ in the managed context can be...

• Downloads: 566

For eBusiness & Channel Strategy Professionals

Report:Benchmarking Australian Banks' Sales Sites, 2010

Australian Banks Excel In Supporting The Online Application

Forrester evaluated the public Web sites of the big four Australian retail banks — Australia and New Zealand Banking, Commonwealth Bank of Australia, National Australia Bank, and Westpac...

• Downloads: 314

For Sales Enablement Professionals

Report:The VSB Market Under The Magnifying Glass

The Very Small Business Profile: Growing, Young, And Mobile

The very small business (VSB) market is growing in importance for an increasing number of tech vendors, in large part due to the fact that it is the fastest-growing company-size segment in terms of...

• Downloads: 362

For Infrastructure & Operations Professionals

Report:Market Overview: Disk Libraries, Q1 2012

Identity Crisis No More: The Backup Market Shifts From Virtual Tape To Treating Disk As Disk In Open Systems Environments

The use of disk in backup environments has been accelerating for several years. We've now reached a point where most infrastructure and operations (I&O) professionals are using disk in some way,...

• Downloads: 346

For eBusiness & Channel Strategy Professionals

Report:Creating A Mobile Services Product Road Map

A Framework For Prioritizing Proposed Mobile Services Offerings

"How do I prioritize the buildout of our mobile services?" is a question we hear often from clients. Forrester offers a mobile services prioritization framework to help companies develop a short-,...

• Downloads: 1091

For Security & Risk Professionals

Report:Strategy Deep Dive: Define Your Data

Rethinking Data Discovery And Classification For Data Security

Defining data via data discovery and classification is an often overlooked, yet critical, component of data security and control. Security and risk (S&R) pros can't expect to adequately protect data...

• Downloads: 170
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For Sourcing & Vendor Management Professionals

Report:Inquiry Spotlight: Enterprise Mobility Sourcing And Planning, 2010 To H1 2011

Enterprise Mobility Taxes IT And Highlights The Need To Define A Strategy

During the 18-month period from 2010 through the first half of 2011, Forrester responded to 235 client inquiries from IT sourcing and vendor management (SVM) and infrastructure and operations (I&O)...

• Downloads: 415

For Sourcing & Vendor Management Professionals

Report:The Captive Center Re-Emerges As A Source Of Offshore Innovation

A New Approach To Revitalizing The Offshore Value Proposition

Sourcing and vendor management (SVM) professionals have become skeptical of using captive centers, primarily due to their mixed history of providing return on investment (ROI). Although many...

• Downloads: 532

For Sourcing & Vendor Management Professionals

Report:Software Pricing And Licensing Trends 2011

Software Sourcing Leaders Should Create Sourcing Strategies That Take Advantage Of Profound Changes In The Software Market

In 2011, Forrester expects to see major changes in the pricing and licensing approaches of traditional software providers. Increasing tension between vendors' insatiable demands for revenue and...

• Downloads: 1607

For Security & Risk Professionals

Report:Build A Governance, Risk, And Compliance Strategy Worthy Of Business Consideration

Strategic Plan: The Governance, Risk, And Compliance Playbook

Governance, risk management, and compliance (GRC) are far too often positions of emergency response. What's worse, as you constantly rush to respond to new mandates, enforce policies, or pull...

• Downloads: 546
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For Analyst Relations Professionals

Report:How To Make Briefing Content Stick

Introducing The Ebbinghaus Briefing Model

Vendors need analysts to remember key facts about their companies, products, services, customer value, and more, but the format of today's briefings and the contexts in which they take place cast...

• Downloads: 493

For Application Development & Delivery Professionals

Report:Database Tools Fill Gaps In Vendors' Bundled Tools

DBAs Gain Advanced Yet Usable Features For Heterogeneous DBMS

Vendors continue adding new and improved database administration features to their database management systems (DBMS) to automate more functions, yet enterprises with large and complex environments...

• Downloads: 444

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: PC Adoption Among US Hispanics

This highlight deck provides an overview of PC adoption among US Hispanic consumers from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2009 (US).

• Downloads: 2

For eBusiness & Channel Strategy Professionals

Report:Case Study: ING For Life Educates Life Insurance Customers To Boost Agent Results

ING's Interactive Life Insurance Tool Separates The Education From The Sale

In 2005, ING US Insurance embarked on a strategy to expand its sales of individual term life insurance to the US middle market. Many Americans don't have either any or enough life insurance coverage...

• Downloads: 507

For Application Development & Delivery Professionals

Report:Seven Top Integration Trends For 2011 To 2012

The Need For Speed, Services, And SaaS Is Shaping The Integration Future

Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....

• Downloads: 1747
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For CMO Professionals

Report:Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase

How Research Touchpoints Affect Consumer Spending

Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

• Downloads: 443

For Security & Risk Professionals

Report:The Risk Manager's Handbook: How To Measure And Understand Risks

Estimating Levels Of Risk Exposure To Help Guide Informed Decisions

Opposition to adopting formal risk management tends to use the process of risk measurement as its attack target — it's too subjective, it's too complicated, or it's too much investment just to...

• Downloads: 999

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark, 2011: Online Travel Agencies

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Online Travel Agencies

In the highly competitive world of the four major online travel agencies (OTAs), Travelocity pulls ahead of the pack with its content and messaging functionality. Its site excelled in offering...

• Downloads: 572
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For eBusiness & Channel Strategy Professionals

Report:The Case For Channel-Shifting Customers Online

Business Case: The B2B eCommerce Playbook

Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

• Downloads: 179
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For eBusiness & Channel Strategy Professionals

Report:Trends In India's eCommerce Market

How Online Retail In India Is Evolving Differently From Other Major Markets

India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

• Downloads: 473

For Sourcing & Vendor Management Professionals

Report:Building — Or Re-Invigorating — A Shared Service Center

In the mid-1990s companies tried to combine some of the advantages of outsourcing with the benefits of keeping important internal know-how and key resources. As a result, the shared service center...

• Downloads: 644

For Customer Experience Professionals

Report:Customer Experience Professionals: Break Through Persona Obstacles Now

Introduce Personas With Clear Purposes And Embed Them In Processes

Despite ample evidence of the value that personas contribute to user experience design and related business results, some firms still struggle to use them to the greatest effect. At the root of many...

• Downloads: 604

For CIO Professionals

Report:Top Barriers To Replacing Microsoft Office

Office Alternatives Haven't Yet Earned Their Name

Content and collaboration (C&C) pros show lots of interest in Microsoft Office competitors as a way to cut license costs. They run trials of Google Apps and Open Office derivatives by IBM Lotus and...

• Downloads: 400

For Enterprise Architecture Professionals

Report:Tapping The Power Of Search-Based Applications

To give your search program momentum, you must show how an investment in search technology helps the organization's bottom line. One-size-fits-all enterprise search deployments are often too diffuse...

• Downloads: 487

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

Vision: The Emerging Touchpoints For Marketing Playbook

Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

• Downloads: 404
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