Carrie Johnson

VP, Group Director serving eBusiness & Channel Strategy PROFESSIONALS

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

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9 results in Reports

  • Carrie Johnson
  • Tech Sector Economics
  • For eBusiness & Channel Strategy Professionals

    Report:The Cost Of eBusiness Operations And Customer Acquisition

    Results From Our Q1 2008 eBusiness, Channel And Product Management Survey

    How much does it cost to run an eBusiness operation? What is the true value of an online customer? To find out, Forrester recently surveyed 68 current members of our eBusiness, Channel And Product...

    • Downloads: 683
  • For eBusiness & Channel Strategy Professionals

    Report:The Recession's Impact On 2009 eBusiness Plans

    The Online Channel Grows In Importance Despite The Weak Economic Climate

    To get a sense for how eBusiness and channel managers are faring in the face of the economic downturn — from budgets and staffing to changing their 2009 plans for growth — we surveyed our...

    • Downloads: 551
  • For eBusiness & Channel Strategy Professionals

    Report:2009 Cost Of eBusiness Operations And Customer Acquisition

    Competition Heats Up As Budgets Rise Along With Acquisition Costs

    There's good news and bad news for eBusiness executives. A recent survey of our eBusiness And Channel Strategy Professional Research Panel found that online budgets will increase this year. While...

    • Downloads: 596
  • For eBusiness & Channel Strategy Professionals

    Report:Beyond Sales: Driving eBusiness With Engagement

    eBusiness And Channel Leaders: Prepare A Shift To New Customer Metrics To Succeed In 2009

    Will there ever be a shift away from the prevailing maniacal goal of increased sales online as a measure of success for eBusiness? Yes — and it's happening now. In Q1 2009, we surveyed members...

    • Downloads: 519
  • For eBusiness & Channel Strategy Professionals

    Report:eBusiness Managers' 2008 Budget Outlook

    Results Of Our eBusiness, Channel And Product Management Panel

    Forrester recently surveyed 131 current members of our eBusiness, Channel And Product Management Research Panel to examine their 2008 online budgets and their thoughts on the economy. Our panelists...

    • Downloads: 256
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Fraud In eBusiness

    eBusiness Panelists Report That 0.6% Of Orders And Transactions Are Fraudulent

    Forrester recently surveyed its eBusiness And Channel Strategy Professional Research Panel to gauge the current landscape of fraud in the online channel. Forty percent of our panelists have seen an...

    • Downloads: 501
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2010: eBusiness Optimism Rises From 2009

    eBusiness Budgets Rise Slightly; Investments In Technology And Tools Rise

    To understand the state of eBusiness growth and investment in 2010, we asked members of our eBusiness And Channel Strategy Professional Research Panel a series of questions in Q4 2009 about the...

    • Downloads: 418
  • For eBusiness & Channel Strategy Professionals

    Report:Financial Services eBusiness Managers Foresee A Solid 2007

    Industry Results Of Our eBusiness, Channel, And Product Manager Online Survey

    Forrester recently surveyed our panel of 107 eBusiness, channel, and product management executives to examine their 2007 online budgets and priorities. Financial services companies represented a...

    • Downloads: 113
  • For eBusiness & Channel Strategy Professionals

    Report:Retail eBusiness Executives Expect A Solid 2007

    Industry Results Of Our eBusiness, Channel And Product Management Survey

    Forrester recently surveyed our panel of 107 eBusiness and channel and product management executives to examine 2007 online budgets and priorities. Retail companies represented almost one-fifth of...

    • Downloads: 83