Forrester

For eBusiness & Channel Strategy Professionals

Report:Mobile Channel Strategy: An Overview

How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

• Downloads: 2166

For eBusiness & Channel Strategy Professionals

Report:How To Get Customers To Shop Online

How Consumers Research, Buy, And Get Service

Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service. This...

• Downloads: 968

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Firms Use Social Tools To Connect With Customers

As consumers increasingly use social media to connect with each other and with brands, eBusiness executives seek to understand how — and if — these tools can drive online sales and...

• Downloads: 1181

For eBusiness & Channel Strategy Professionals

Report:The Role Of eBusiness In Multichannel Strategy

eBusiness Owns More Than The Web But Struggles With Channel Execution

Consumers today are more multichannel than ever before: 70% of consumers researched a product online and then bought it in another channel in 2009. To determine the role that eBusiness teams play in...

• Downloads: 1016

For eBusiness & Channel Strategy Professionals

Report:Trends 2010: eBusiness Teams Reorganize

Teams Shift Into More "Ideal" Structures But Still Struggle For Internal Support

Reporting structures are a challenge for any team, and eBusiness is no exception: Finding the right place for eBusiness teams as the Web evolves and grows in importance has been a struggle for most...

• Downloads: 878

Report:An eBusiness And Channel Strategy Introduction To The State Of Consumers And Technology, 2008

Forrester has released its annual guide to US device adoption and forecasts, demographics, and technology attitudes and behaviors. This year's report offers a generational analysis to show key...

• Downloads: 855

For eBusiness & Channel Strategy Professionals

Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness

Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...

• Downloads: 920

For eBusiness & Channel Strategy Professionals

Report:The Building Blocks For Social Success In eBusiness

As consumers become more comfortable integrating social tools into their everyday lives, eBusiness leaders seek the right social strategy to achieve their goals. While the benefits of social media...

• Downloads: 898

For eBusiness & Channel Strategy Professionals

Report:Rank Yourself With The eBusiness Maturity Model

Assessment: The Retail eCommerce Playbook

As retail companies evaluate their eCommerce opportunities, establishing a level set of their current strengths and weaknesses is essential. In 2008, Forrester introduced its proprietary eBusiness...

• Downloads: 848
• Comments: 1

For eBusiness & Channel Strategy Professionals

Report:Building Best-In-Class eBusiness Teams

eBusiness leaders' biggest challenge lies in facing the tension between forming strong teams while also building a channel to evangelize the corporate brand and grow sales — all while managing...

• Downloads: 707

For eBusiness & Channel Strategy Professionals

Report:Trends 2011: Cost Of eBusiness Operations And Customer Acquisition

Budgets And Costs Spike For B2B And Financial Services Firms

eBusiness budgets have risen steadily since 2008. In our annual survey of eBusiness and channel strategy professionals, we find that B2B and financial services firms in particular have dramatically...

• Downloads: 811
• Rating:

For eBusiness & Channel Strategy Professionals

Report:Best Practices In Organizing For eBusiness

Centralized Teams Lead As Best Practices

In the face of the global economic downturn, eBusiness leaders face heightened scrutiny as firms place increased emphasis on the Web as a driver of sales and growth for their companies. eBusiness...

• Downloads: 840

For eBusiness & Channel Strategy Professionals

Report:The Cost Of eBusiness Operations And Customer Acquisition

Results From Our Q1 2008 eBusiness, Channel And Product Management Survey

How much does it cost to run an eBusiness operation? What is the true value of an online customer? To find out, Forrester recently surveyed 68 current members of our eBusiness, Channel And Product...

• Downloads: 671

For eBusiness & Channel Strategy Professionals

Report:Web Buyers — And Their Expectations — Grow Up

Experienced Web Buyers Are Becoming The New Mainstream

The online shopper is maturing: Only one in 10 Web buyers has less than one year of online shopping experience, down from one out of five Web buyers in 2005. In fact, today, nearly one-third of Web...

• Downloads: 610

For eBusiness & Channel Strategy Professionals

Report:The Recession's Impact On 2009 eBusiness Plans

The Online Channel Grows In Importance Despite The Weak Economic Climate

To get a sense for how eBusiness and channel managers are faring in the face of the economic downturn — from budgets and staffing to changing their 2009 plans for growth — we surveyed our...

• Downloads: 547

For eBusiness & Channel Strategy Professionals

Report:2009 Cost Of eBusiness Operations And Customer Acquisition

Competition Heats Up As Budgets Rise Along With Acquisition Costs

There's good news and bad news for eBusiness executives. A recent survey of our eBusiness And Channel Strategy Professional Research Panel found that online budgets will increase this year. While...

• Downloads: 592

For eBusiness & Channel Strategy Professionals

Report:Retail Channel Surfers Prefer To Buy Offline

Understanding Web Buyers' Price Expectations For Retail Shopping Channels

Although the number of technologically inclined Web buyers is steadily increasing, Web buyers still prefer to shop in traditional offline stores, and their spending behavior confirms this — on...

• Downloads: 523

For eBusiness & Channel Strategy Professionals

Report:Trends 2010: Staffing And Hiring For eBusiness

A few months into 2010, eBusiness is going strong, with restrained but modestly growing budgets and a shift under way toward a shared service organizational model. To get to the bottom of how...

• Downloads: 554

For eBusiness & Channel Strategy Professionals

Report:Adapting Your eBusiness Strategy For The Era Of Agile Commerce

To bring eBusiness strategies in line with a vision of agile commerce — where companies serve customers seamlessly across touchpoints — we find that many firms are in the midst of massive...

• Downloads: 685

For eBusiness & Channel Strategy Professionals

Report:Multichannel Execution Falls Short

eBusiness Executives Report A Gap In Multichannel Strategy Vision And Execution

eBusiness executives have been fighting for increased investments in digital channels, and their efforts have paid off: The web channel tops their firms' channel investment priorities for 2011....

• Downloads: 603

For eBusiness & Channel Strategy Professionals

Report:Mobile eBusiness Key Performance Measurements

Benchmarks: The Mobile eBusiness Playbook

Like mobile measurement, mobile benchmarking is still in its infancy. Hard-to-come-by benchmarks challenge eBusiness and channel strategy professionals to understand how their investment levels...

• Downloads: 600
• Rating:

For eBusiness & Channel Strategy Professionals

Report:Beyond Sales: Driving eBusiness With Engagement

eBusiness And Channel Leaders: Prepare A Shift To New Customer Metrics To Succeed In 2009

Will there ever be a shift away from the prevailing maniacal goal of increased sales online as a measure of success for eBusiness? Yes — and it's happening now. In Q1 2009, we surveyed members...

• Downloads: 512

For eBusiness & Channel Strategy Professionals

Report:B2B eBusiness: Preparing For Online Liftoff

As more and more traditionally nonconsumer brands begin to move online, questions abound: How do we sell online? What do we sell to — or how do we service — our customers online? How do...

• Downloads: 507

For eBusiness & Channel Strategy Professionals

Report:Best Practices For Tackling Universal eBusiness Challenges

What Underperforming (And Up-And-Coming) eBusiness Teams Can Learn From Peers

As companies look to boost their struggling — or brand-new — eBusiness operations, they have common questions: What are some of the fundamentals that all eBusiness leaders need to have in...

• Downloads: 472

For eBusiness & Channel Strategy Professionals

Report:eBusiness Teams Reorganize . . . Again

Traditional Models Are Stepping Stones To Long-Run Agile Strategies

The evolution from multichannel to agile commerce strategies has eBusiness teams scrambling. Finding the right organizational structure to accommodate the complexities of the...

• Downloads: 510