Forrester Research : Analyst

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Carrie Johnson

Vice President, Practice Leader - eBusiness & Channel Strategy serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

Research Coverage:

B2C eCommerce, Deloitte, Multichannel Selling Strategies, eCommerce

Reports (7)

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Consumer Technographics (5)

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Brand & Product Web Sites (5)
Online Advertising (1)

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North America (5)
Europe (2)

7 results in Reports

Carrie Johnson
Interactive Marketing Strategy and Process
Retail
eBusiness & Channel Strategy

For eBusiness & Channel Strategy Professionals
Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness
Carrie Johnson, Elizabeth DavisMay 26, 2009
Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...
- Downloads: 924
For eBusiness & Channel Strategy Professionals
Report:2009 Cost Of eBusiness Operations And Customer Acquisition
Competition Heats Up As Budgets Rise Along With Acquisition Costs
Carrie Johnson, Elizabeth DavisMay 20, 2009
There's good news and bad news for eBusiness executives. A recent survey of our eBusiness And Channel Strategy Professional Research Panel found that online budgets will increase this year. While...
- Downloads: 593
For eBusiness & Channel Strategy Professionals
Report:Tapping Into US Online Auction Buyers
Understanding Online Auction Buyers And The Role Of The Auction Marketplace
Carrie JohnsonAugust 13, 2008
By year-end 2007, 21% of US online consumers had purchased from an online auction in the past 12 months, representing a hefty slice of the eCommerce pie. Young, affluent, and tech-savvy, online...
- Downloads: 357
For eBusiness & Channel Strategy Professionals
Report:How To Get Customers To Shop Online
How Consumers Research, Buy, And Get Service
Carrie JohnsonApril 16, 2008
Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service. This...
- Downloads: 971
For eBusiness & Channel Strategy Professionals
Report:eBusiness Managers' 2007 Outlook
Results Of Our First eBusiness, Channel And Product Management Survey
Carrie Johnson, Elizabeth DavisMarch 27, 2007
Forrester recently surveyed 107 current clients and prospects within our eBusiness, channel and product management research panel to examine 2007 online budgets and priorities. Our panelists include...
- Downloads: 105
For eBusiness & Channel Strategy Professionals
Report:Web Buyers Still Expect Lower Prices Online
But That Doesn't Mean Retailers Have To Bottom Feed
Carrie Johnson, Sucharita MulpuruFebruary 13, 2007
A history of insane promotions and deals has left the Web with the dubious reputation of being a bargain basement. As a result, online shoppers expect to find lower prices online than in other...
- Downloads: 174
For eBusiness & Channel Strategy Professionals
Report:Identifying Big Spenders Across Online Businesses
More Advanced Online Activities Correlate To Increased Online Spending
Carrie JohnsonFebruary 2, 2007
As the Web matures, firms from health plans to brokerages are opening up eBusiness channels that introduce consumers to more and more complex online transactions that go far beyond simple book...
- Downloads: 233

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Carrie Johnson

Vice President, Practice Leader - eBusiness & Channel Strategy serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Methodology

Topics

Industry

Region

For eBusiness & Channel Strategy Professionals

Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness

For eBusiness & Channel Strategy Professionals

Report:2009 Cost Of eBusiness Operations And Customer Acquisition

For eBusiness & Channel Strategy Professionals

Report:Tapping Into US Online Auction Buyers

For eBusiness & Channel Strategy Professionals

Report:How To Get Customers To Shop Online

For eBusiness & Channel Strategy Professionals

Report:eBusiness Managers' 2007 Outlook

For eBusiness & Channel Strategy Professionals

Report:Web Buyers Still Expect Lower Prices Online

For eBusiness & Channel Strategy Professionals

Report:Identifying Big Spenders Across Online Businesses

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