Forrester Research : Analyst

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Carrie Johnson

Vice President, Practice Leader - eBusiness & Channel Strategy serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

Research Coverage:

B2C eCommerce, Deloitte, Multichannel Selling Strategies, eCommerce

Reports (7)
Charts & Figures (16)

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7 results in Reports

Carrie Johnson
Sales Enablement

For eBusiness & Channel Strategy Professionals
Report:Adapting Your eBusiness Strategy For The Era Of Agile Commerce
Carrie JohnsonNovember 21, 2011
To bring eBusiness strategies in line with a vision of agile commerce — where companies serve customers seamlessly across touchpoints — we find that many firms are in the midst of massive...
- Downloads: 685
For eBusiness & Channel Strategy Professionals
Report:Multichannel Execution Falls Short
eBusiness Executives Report A Gap In Multichannel Strategy Vision And Execution
Carrie JohnsonJune 24, 2011
eBusiness executives have been fighting for increased investments in digital channels, and their efforts have paid off: The web channel tops their firms' channel investment priorities for 2011....
- Downloads: 604
For eBusiness & Channel Strategy Professionals
Report:Mobile Channel Strategy: An Overview
How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel
Peter Wannemacher, Carrie JohnsonJune 02, 2011
Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...
- Downloads: 2166
For eBusiness & Channel Strategy Professionals
Report:Trends 2011: Cost Of eBusiness Operations And Customer Acquisition
Budgets And Costs Spike For B2B And Financial Services Firms
Carrie JohnsonApril 13, 2011
eBusiness budgets have risen steadily since 2008. In our annual survey of eBusiness and channel strategy professionals, we find that B2B and financial services firms in particular have dramatically...
- Downloads: 812
- Rating:
For eBusiness & Channel Strategy Professionals
Report:Case Study: Furniture Brands International Adds B2C To Its B2B Offerings
Initial Lessons Learned As A Large, National B2B Brand Pilots eCommerce
Elizabeth Davis, Carrie JohnsonFebruary 23, 2010
Furniture Brands International, one of the US's leading designers, manufacturers, and retailers of home furnishings, has marketed through a wide range of retail channels — from mass-merchant...
- Downloads: 276
For eBusiness & Channel Strategy Professionals
Report:The Role Of eBusiness In Multichannel Strategy
eBusiness Owns More Than The Web But Struggles With Channel Execution
Carrie Johnson, Elizabeth DavisDecember 16, 2009
Consumers today are more multichannel than ever before: 70% of consumers researched a product online and then bought it in another channel in 2009. To determine the role that eBusiness teams play in...
- Downloads: 1016
For eBusiness & Channel Strategy Professionals
Report:How To Get Customers To Shop Online
How Consumers Research, Buy, And Get Service
Carrie JohnsonApril 16, 2008
Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service. This...
- Downloads: 968

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Carrie Johnson

Vice President, Practice Leader - eBusiness & Channel Strategy serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

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For eBusiness & Channel Strategy Professionals

Report:Adapting Your eBusiness Strategy For The Era Of Agile Commerce

For eBusiness & Channel Strategy Professionals

Report:Multichannel Execution Falls Short

For eBusiness & Channel Strategy Professionals

Report:Mobile Channel Strategy: An Overview

For eBusiness & Channel Strategy Professionals

Report:Trends 2011: Cost Of eBusiness Operations And Customer Acquisition

For eBusiness & Channel Strategy Professionals

Report:Case Study: Furniture Brands International Adds B2C To Its B2B Offerings

For eBusiness & Channel Strategy Professionals

Report:The Role Of eBusiness In Multichannel Strategy

For eBusiness & Channel Strategy Professionals

Report:How To Get Customers To Shop Online

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