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Carrie Johnson

Vice President, Practice Leader - eBusiness & Channel Strategy serving eBusiness & Channel Strategy PROFESSIONALS

Find Carrie on:
Blog: eBusiness & Channel Strategy Blog

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

Research Coverage:

B2C eCommerce, Deloitte, Multichannel Selling Strategies, eCommerce

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77 results in Social

Analyst Relations

Discussion:Sales Win/Loss Analysis & AR
Trisha MirelMarch 18, 2012
Is there a formalized win/loss analysis at your company? I know many AR professionals would love to be included, to document and benchmark where in the sales process AR efforts manifest - to 'test...
Discussion:Best Practices For Major Analyst Evaluations, Part 3: Interactions With Authors
May 13, 2011
Good advice that applies to analyst strategies beyond major evaluations.
Discussion:Regarding The Project Identification For The Future
Harsh BhalodiaMay 03, 2011
I want to analyst some new technology without this no one can live and it will be the proper solution also like we were living without the mobile phone but now it becomes the Compolsary same way 5...
Discussion:Do you have any insights into working with the sales force to make the integration with AR happen?
Marc DukeJanuary 26, 2011
I was wondering do you have any examples/processes to ensure that AR and the sales force are integrated in an organisation?
Discussion:What do you think of Constellation?
Ludovic LeforestierApril 02, 2012
We got a preso yesternite by Ray Wang and Co at the IIAR London Forum: http://analystrelations.org/2012/03/15/more-stars-move-into-the-constellation/Seems like they're about to pull something...
Discussion:What is "AR maturity" anyway?
Trisha MirelMarch 25, 2011
Some time ago, I posted a question about analyst relations maturity - more specifically, what criteria would need to be considered in any maturity model created for self-assessment or...
Discussion:Pricing increases?
Peggy ONeillOctober 17, 2011
Are you getting hit with pricing increases for 2011? My Forrester rep has warned me to expect 5% and my Gartner rep has signaled 4%. I haven't contacted IDC yet, but will soon. Are you expecting 2011...
Discussion:Forrester's Footprint in Asia Pac - and You!
Trisha MirelMay 13, 2011
Exciting news! Springboard Research is now a part of Forrester. While technically serving the Vendor Strategy role, this is also great news for Analyst Relations! We know that extending our footprint...
Discussion:Leveraging analysts in social media and customer interaction in general to end user stimulate demand
Marc DukeJanuary 17, 2011
Do you have any insights into leveraging analysts in social media and their customer interaction to stimulate end user demand?
Discussion:Gartner buys IDEAS, how does that compare to Springboard?
Ludovic LeforestierMay 11, 2012
Blogged about how Gartner followed Forrester's lead with their latest acquisition:http://analystrelations.org/2012/04/20/gartner-gets-the-ideas-from-forrester/Someone I don't know made a comment...
Discussion:Stats referring to the adoption of mobile by trade or professional association
Kiana LewisMarch 28, 2011
Could anyone point me in the right direction to acquire such data? Thanks
Discussion:Gartner's Elite program at Symposium - worth doing?
Julian DobbinsOctober 01, 2010
Hi All,I know this isn't a 'big picture' type question (and it's about Big G), but I wanted to get the community's view on a program that runs as part of the Symposium that I am not familiar with -...
Discussion:How to best balance tactical versus strategic needs?
Rick BrusuelasOctober 01, 2010
Seems that many of us are often faced with a common challenge... how to balance the tactical (business unit) needs versus strategic (corporate) needs of analyst relations. I know that I am often...
Discussion:Speaker Training for Analysts and Media
July 08, 2011
Can anyone recommend a firm for speaker training for analyst briefings and media interviews? I’m looking for someone that has expertise in improving communication skills for those speaking to...
Discussion:Video wall screen resolution
Biju MathewsNovember 15, 2011
Hi All,I am new to Forrester....I am in the process of setting up a video wall for my Operations centre. As part of this I have received responses from various manufacturers. The problem is most of...
Discussion:Exciting times in the AR world
Eric LobelNovember 22, 2010
An exciting couple weeks in the world of analyst relations. There has been another flurry of AR job postings with seven new jobs on our board in November alone. And a new firm was born taking with...
Discussion:What's the best AR result you know?
Kevin LucasFebruary 12, 2011
If we really wanted to blow the socks off folk outside AR who don't fully understand what it can achieve, it would be great to recount AR's greatest achievements. So what was your finest AR hour? Or...
Discussion:Analyst Relations resources
Catherine HelzermanOctober 01, 2010
Not asking for actual numbers... but what is the ratio of PR (counting agency people) to AR people (also counting agency) in your company? 2:1? 3:1? etc.?
Discussion:Best Practices For Major Analyst Evaluations, Part 1: Preparing To Participate
August 15, 2011
This is a great prep doc; the one recommendation that jumped off the page for me was to "address likely evaluation criteria year-round." That should be a mantra incorporated into every vendor's AR...
Discussion:It's Time To Engineer AR
October 20, 2010
Here at Se2 we are just starting to take advantage of research firms, and while we have met with a few analysts the majority of our focus has been on the learn side. After reading this article I've...
Discussion:What would you improve in the Vendor Briefings process?
Ludovic LeforestierJune 01, 2012
See the post here: The hype cycle of Vendor Briefing Requests
Discussion:Enterprise Reporting Strategy - Approach and Best Practices
Shyam RamakrishnanApril 08, 2011
Hello Everyone,Can someone explain or get ideas about the approach to follow with Enterprise Reporting Strategy and its best practices ?Regards,Shyam
Discussion:Social Media Strategy for Analyst Days
Tim O'SullivanOctober 04, 2010
Hello,One thing that we are grappling with currently is the extent to which Tweeting/LinkIn/Other posts should be encouraged at Analyst Days (Summits). Given the nature of information shared (often...
Discussion:Is AR back on the rise?
Eric LobelOctober 02, 2010
Welcome to the Forrester AR community. I look forward to the lively debate and sharing of ideas that I know will take place here. We AR people are not shy.I am curious what the AR world thinks...
Discussion:Co-opetition, Working with the Competition
John SimondsOctober 04, 2010
In these days of standards, technology crossing boundaries and temporary alliances forming when needed, you find your company in the position of working on a project (or announcement) with your...

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CLIP THIS INQUIRY

CLIP THIS FLOOW

Carrie Johnson

Vice President, Practice Leader - eBusiness & Channel Strategy serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Discussion:Sales Win/Loss Analysis & AR

Discussion:Best Practices For Major Analyst Evaluations, Part 3: Interactions With Authors

Discussion:Regarding The Project Identification For The Future

Discussion:Do you have any insights into working with the sales force to make the integration with AR happen?

Discussion:What do you think of Constellation?

Discussion:What is "AR maturity" anyway?

Discussion:Pricing increases?

Discussion:Forrester's Footprint in Asia Pac - and You!

Discussion:Leveraging analysts in social media and customer interaction in general to end user stimulate demand

Discussion:Gartner buys IDEAS, how does that compare to Springboard?

Discussion:Stats referring to the adoption of mobile by trade or professional association

Discussion:Gartner's Elite program at Symposium - worth doing?

Discussion:How to best balance tactical versus strategic needs?

Discussion:Speaker Training for Analysts and Media

Discussion:Video wall screen resolution

Discussion:Exciting times in the AR world

Discussion:What's the best AR result you know?

Discussion:Analyst Relations resources

Discussion:Best Practices For Major Analyst Evaluations, Part 1: Preparing To Participate

Discussion:It's Time To Engineer AR

Discussion:What would you improve in the Vendor Briefings process?

Discussion:Enterprise Reporting Strategy - Approach and Best Practices

Discussion:Social Media Strategy for Analyst Days

Discussion:Is AR back on the rise?

Discussion:Co-opetition, Working with the Competition

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