Forrester Research : Analyst

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Carrie Johnson

Vice President, Practice Leader - eBusiness & Channel Strategy serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

Research Coverage:

B2C eCommerce, Deloitte, Multichannel Selling Strategies, eCommerce

Reports (7)

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Consumer Technographics (6)

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Multichannel Customer Experience (3)

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North America (5)
Europe (1)

7 results in Reports

Carrie Johnson
Retail
Customer Experience Management

For eBusiness & Channel Strategy Professionals
Report:Mobile Channel Strategy: An Overview
How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel
Peter Wannemacher, Carrie JohnsonJune 02, 2011
Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...
- Downloads: 2166
For eBusiness & Channel Strategy Professionals
Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness
Carrie Johnson, Elizabeth DavisMay 26, 2009
Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...
- Downloads: 920
For eBusiness & Channel Strategy Professionals
Report:How To Get Customers To Shop Online
How Consumers Research, Buy, And Get Service
Carrie JohnsonApril 16, 2008
Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service. This...
- Downloads: 968
For eBusiness & Channel Strategy Professionals
Report:eBusiness Sales Strategies: Room For Improvement
Results Of Our Q4 2007 eBusiness, Channel And Product Management Panel
Carrie JohnsonMarch 14, 2008
Forrester recently surveyed 131 current members of our eBusiness, Channel And Product Management Research Panel to get a sense of how they feel their firms are doing in the area of online sales...
- Downloads: 403
For eBusiness & Channel Strategy Professionals
Report:Web Buyers — And Their Expectations — Grow Up
Experienced Web Buyers Are Becoming The New Mainstream
Carrie JohnsonMarch 11, 2008
The online shopper is maturing: Only one in 10 Web buyers has less than one year of online shopping experience, down from one out of five Web buyers in 2005. In fact, today, nearly one-third of Web...
- Downloads: 611
For eBusiness & Channel Strategy Professionals
Report:Web Buyers Still Expect Lower Prices Online
But That Doesn't Mean Retailers Have To Bottom Feed
Carrie Johnson, Sucharita MulpuruFebruary 13, 2007
A history of insane promotions and deals has left the Web with the dubious reputation of being a bargain basement. As a result, online shoppers expect to find lower prices online than in other...
- Downloads: 173
For eBusiness & Channel Strategy Professionals
Report:Identifying Big Spenders Across Online Businesses
More Advanced Online Activities Correlate To Increased Online Spending
Carrie JohnsonFebruary 02, 2007
As the Web matures, firms from health plans to brokerages are opening up eBusiness channels that introduce consumers to more and more complex online transactions that go far beyond simple book...
- Downloads: 231

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Carrie Johnson

Vice President, Practice Leader - eBusiness & Channel Strategy serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Methodology

Topics

Industry

Region

For eBusiness & Channel Strategy Professionals

Report:Mobile Channel Strategy: An Overview

For eBusiness & Channel Strategy Professionals

Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness

For eBusiness & Channel Strategy Professionals

Report:How To Get Customers To Shop Online

For eBusiness & Channel Strategy Professionals

Report:eBusiness Sales Strategies: Room For Improvement

For eBusiness & Channel Strategy Professionals

Report:Web Buyers — And Their Expectations — Grow Up

For eBusiness & Channel Strategy Professionals

Report:Web Buyers Still Expect Lower Prices Online

For eBusiness & Channel Strategy Professionals

Report:Identifying Big Spenders Across Online Businesses

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