CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Carrie Johnson

Vice President, Practice Leader - eBusiness & Channel Strategy serving eBusiness & Channel Strategy PROFESSIONALS

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.


Education

Carrie is a magna cum laude graduate of Bowdoin College.

Research Coverage:

B2C eCommerce, Deloitte, Multichannel Selling Strategies, eCommerce

Refine your results

Methodology

Topics

7 results in Reports

  • Chip Gliedman
  • Past 12 months

  • For CIO Professionals

    Report:Sustained Innovation Propels The Business Engine

    Business Impact: The Innovation Playbook

    Chip GliedmanAugust 23, 2012

    "Innovate or die" is not just a catchy slogan — it's the nature of business today. Shortened business cycles, competitors entering and establishing market presence overnight, and social...

    • Downloads: 428
    • Rating:

  • For CIO Professionals

    Report:The Total Economic Impact™ Methodology: A Foundational Framework For Investment Decisions

    Chip GliedmanJanuary 24, 2013

    Underlying any investment is the ever-present question of "What am I going to get for my money?" To answer this question, Forrester developed the Total Economic Impact™ (TEI) methodology. TEI...

    • Downloads: 3046

  • For CIO Professionals

    Report:CIOs Are Not Ready To Support Business Innovation

    Benchmarks: The Innovation Playbook

    Chip GliedmanFebruary 26, 2013

    While innovation is a hot topic among most of the organizations we work with, our recent survey of IT leaders indicates that a minority of firms have formalized their practices and processes. Only...

    • Downloads: 382
    • Comments: 1
    • Rating:

  • For CIO Professionals

    Report:Assess Your Innovation Capability Maturity

    Assessment: The Innovation Playbook

    Chip GliedmanNovember 21, 2012

    Innovation is a must for an organization to succeed in today's harsh business climate. Understanding how well your organization has mastered the key capabilities required for a sustained innovation...

    • Downloads: 346

  • For CIO Professionals

    Report:It Takes An Innovation Network

    Build/Buy Capabilities: The Innovation Playbook

    Chip GliedmanNovember 26, 2012

    Few firms have the resources and wherewithal to go it alone in the face of the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement...

    • Downloads: 310

  • For CIO Professionals

    Report:Measure The Effectiveness Of The Strategic Planning Process

    Performance Management: The BT Strategic Planning Playbook

    Chip GliedmanJune 29, 2012

    The ultimate judges of any strategic planning process are the business technology (BT) users who need to produce business benefits with the technology. The goals, desires, and needs of this group are...

    • Downloads: 566
    • Rating:

  • For CIO Professionals

    Report:Fuel Business Growth Via The BT Innovation Portfolio

    Portfolio Management: The Innovation Playbook

    Chip GliedmanAugust 23, 2012

    While many organizations believe that they can generate innovative ideas, few have defined processes to empirically evaluate the ideas and make the proper funding decisions on a case-by-case basis....

    • Downloads: 347
    • Rating:
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart