CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Customer Insights Professionals

Case Study: 1-800-FLOWERS.COM Turns Customer Knowledge Into A Corporate Asset

July 13, 2007

By Dave Frankland with Elana Anderson, Jennifer Joseph

  • 248 downloads
  • 0 comments
  • Rating:

Why Read This Report

1-800-FLOWERS.COM uses insight derived by its customer knowledge group in many ways across its business. But that wasn't always the case. In the past five years, the group has grown from a couple of statisticians taking requests to a team that the president and leadership teams rely upon to help drive business strategy. How did they do it? First, by building a team staffed with a blend of data-savvy statisticians and business-savvy consultants. Then, by teaching and evangelizing the benefits of leveraging customer knowledge across the company.
Tags: B2C eCommerce, Customer Data Integration, Customer Relationship Management (CRM), Database Marketing, Direct Marketing, eCommerce, Information Management, Marketing Automation, Master Data Management, Packaged Applications, Retail
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart