Why Read This
Report
Blue Shield of California (Blue Shield) trialed mobile search marketing after noticing an increase in quote requests from mobile visitors. What can you learn from its early initiative in this space? Don't be afraid to experiment, test, and refine your mobile trials; build mobile-centric websites; measure results; apply what you've learned to broader mobile initiatives; and promote your success.
Tags: Acquisition Marketing, Emerging Media, Emerging Methods, Health Plans, Healthcare & Life Sciences, Interactive Marketing Strategy and Process, Marketing & Strategy, Mobile Advertising, Mobile Marketing, Mobile Search , Search Marketing8
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