Forrester

Why Read This Report

Mastering demand management requires forecasting improvements and the data and tools to determine how best to build inventory for future consumption. ConAgra Food's demand management process illustrates best practices in implementing an integrated sales operations and inventory planning process. The result? ConAgra eliminated five days of inventory from the supply network, grew revenues by 2% annually by improving in-store availability from 97% to 99.5%, and improved return on capital by 12% by reducing forecast error from its peak of 40%.