CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For eBusiness & Channel Strategy Professionals

Case Study: Customer Centricity Drives Esurance’s eBusiness Strategy – A Social Computing Report

March 23, 2009

By Chad Mitchell with Benjamin Ensor, Courtney Tincher

  • 1060 downloads
  • 0 comments
  • Rating:

Why Read This Report

Over the past decade, US direct insurer Esurance has survived the dot-com bubble while carving out a growing share of the auto insurance market. The firm established itself as a viable challenger brand to direct insurance Goliaths GEICO and Progressive Casualty Insurance Company through its customer-centric culture, strategy, and operations. Esurance is a recognized leader in Web site customer experience and has increased its market share of online quotes, premiums, and brand awareness. Along the way, Esurance has relied on consistent execution of several eBusiness good and best practices in marketing, sales, and service.
Tags: B2C eCommerce, Brand & Product Web Sites, Cross Channel Strategies, Customer Experience Management, Customer Relationship Management (CRM), Expert Reviews, Interactive Marketing Strategy and Process, Multichannel Customer Experience, Multichannel Selling Strategies, Search Marketing, Social Computing, Social Marketing, Web 2.0, Web Analytics, Web Design & Usability
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Customer Centricity Molds Culture, Strategy, And Operations
  • Esurance Executes A Stable Of Multichannel Good And Best Practices
  • Results: Esurance Increased Premiums And Awareness In A Brutal Market

  • WHAT IT MEANS

    The Lessons Learned From Esurance
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart