CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Customer Experience Professionals

Case Study: Designing Humana's Mobile Suite

How Customer Experience Professionals Can Support Mobile Experiences

Latest Update: March 27, 2012

By Elizabeth Boehm with Vidya L. Drego, Belle Bocal

  • 400 downloads
  • 0 comments
  • Rating:

Why Read This Report

Mobile is quickly becoming a key touchpoint for consumers across industries, and health insurers are no exception. Insurers are jumping on the mobile bandwagon, but many are still unsure of how to drive strategic value from their mobile investments. This report looks at how Humana organized and invested to ensure that its mobile platform enhanced and complimented its multichannel experience, rather than simply adding one more touchpoint to the fray.
Tags: Consumer Healthcare, Customer Experience Management, Health Plans, Healthcare & Life Sciences, Mobile Web, Multichannel Customer Experience, Personas & Scenarios, Web Design & Usability
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Situation: Humana Wanted To Add Mobile Without Adding Confusion
  • Best Practice: Humana Centralized Mobile Experience Management
  • Best Practice Results: Humana Achieved High Customer Satisfaction

  • RECOMMENDATIONS

    How To Apply Humana's Mobile Experience Best Practices
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart