Why Read This
eBusiness and channel strategy professionals at insurers face a strategic dilemma — managing the in-person agent field force while migrating services online. Israeli insurance provider Migdal, developed a series of online and mobile tools to help independent agents to better link agents to the customers' multichannel journey. One year after launch, Israeli independent insurance agents nominated Migdal as the preferred insurer to work with based on its digital sales tool — a demonstration that there is a strong demand among independent advisors for mobile access to information about customers.
Tags: Customer Experience Management, Customer Relationship Management (CRM), eCommerce, Financial Services, Insurance, Mobile Channel for Consumers, Multichannel Selling Strategies, Online Financial Products & Services, Packaged Applications, Social Computing, Web 2.0