CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Customer Insights Professionals

Case Study: Gatorade's "Mission Control" Quenches Thirst For Real-Time Social Interaction – A Social Computing Report

July 26, 2011

By Zach Hofer-Shall with Josh Bernoff, Allison Smith

  • 318 downloads
  • 0 comments
  • Rating:

Why Read This Report

Gatorade is an ideal brand for a social intelligence command center: It has popular products and a vast number of customers. Online discussion presents both opportunity and risk for a brand like Gatorade. As a result, Gatorade set up a social intelligence command center — called "Mission Control" — to listen to, learn from, and engage in real time in online conversation. Gatorade's Mission Control succeeds because it has designated staff with clearly assigned responsibilities, and it uses a consistent measurement practice combining social media and business data.
Tags: Brand Monitoring, Consumer Packaged Goods, Customer Experience Management, Customer Intelligence Strategy and Process, Manufacturing, Social Computing, Web 2.0
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart