For eBusiness & Channel Strategy Professionals

Case Study: Generali France Supports Financial Advisors With Innovative Mobile B2B App

With The Launch Of iNomineo, Generali Focuses On A Major Revenue Source

Why Read This Report

Generali France's iNomineo app for the iPhone offers financial advisors mobile access to client information, details of clients' holdings and past transactions, and graphic illustrations of market changes. Nine months after launch, one in 10 advisors served by Generali were using iNomineo at least weekly — demonstrating the latent demand among independent advisors for a mobile B2B offering. Forrester believes Generali France is a pioneer of a trend that will see more financial providers using the mobile channel to support agents and advisors.
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TABLE OF CONTENTS

  • Situation: Generali Wanted To Support Advisors And Differentiate Its Brand
  • Best Practice: Based On Business Needs, Generali Prioritized Mobile For Advisors
  • Results: Within Nine Months Of Launch, One In 10 Advisors Uses iNomineo Weekly
  • WHAT IT MEANS

    In 2011, More Financial Firms Will Focus On The B2B Opportunity Of Mobile
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