Why Read This
Generali France's iNomineo app for the iPhone offers financial advisors mobile access to client information, details of clients' holdings and past transactions, and graphic illustrations of market changes. Nine months after launch, one in 10 advisors served by Generali were using iNomineo at least weekly — demonstrating the latent demand among independent advisors for a mobile B2B offering. Forrester believes Generali France is a pioneer of a trend that will see more financial providers using the mobile channel to support agents and advisors.
Tags: B2B eCommerce, eCommerce, Enterprise Mobility, Financial Planning & Advice, Financial Services, Investments, Marketing & Strategy, Mobile Apps, Mobile Professional Productivity, Mobile Software & Platforms, Technology