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For eBusiness & Channel Strategy Professionals

Case Study: How Barclaycard Helps Customers Manage Their Spending

Barclaycard Offers State-Of-The-Art Spending Categorization And Reporting

January 11, 2011

By Vanessa Niemeyer, Ph.D. with Benjamin Ensor, Beth Hoffman

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Why Read This Report

In August 2009, Barclaycard rolled out its new secure Web site, mybarclaycard, offering state-of-the-art functionality for managing credit cards online. The site combines excellent online banking features with online personal financial management functionality such as spending categorization and graphical spending reports. Barclaycard's new functionality drives online use and customer engagement. eBusiness executives at financial firms who want to follow leaders like Barclaycard with comparable functionality should set clear strategic objectives, take a step-by-step approach, obsess about usability, and provide actionable advice.
Tags: Credit & Debit Card Usage, Customer Experience Management, eCommerce, Financial Services, Online Banking, Online Financial Products & Services, Personal Financial Management (PFM), Retail Credit
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TABLE OF CONTENTS

  • Situation: Brand, Customer Focus, And Cost Savings Motivated The Relaunch
  • Best Practice: Barclaycard Helps Customers Manage Their Spending
  • Process: A 36-Month Project Led To The Relaunch Of Mybarclaycard
  • Results: The New Functionality Drives Online Use And Customer Engagement
  • Next Steps: Barclaycard Is Planning To Intensify Customer Engagement

  • WHAT IT MEANS

    Set Clear Strategic Objectives Before Following The Market Leaders
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