Why Read This
Hunter Douglas, a leading manufacturer of window coverings and architectural products, distributes its products through thousands of local dealers. Hunter Douglas saw an expanding online consumer retail market in Europe and wanted to use eBusiness to generate more sales leads for its dealer partners. The firm needed to cater to 25 different countries with multiple languages and allow local customization while maintaining brand consistency. To solve the problem, the firm implemented a distributed content management solution from ChannelNet that helps manage its brand and create consistent customer experiences while giving local dealers customized content and promotions — and has generated €600,000 in sales from leads generated for local dealers in the first half of 2009.
Tags: Brand Monitoring, Brand Tactics, Consumer Retail & CPG, Customer Experience Management, eCommerce, eCommerce Platforms & Technologies, Enterprise Content Management, Globalization & Localization, Information Management, Manufacturer-Retailer Collaboration, Manufacturing, Retail, Web Content Management (WCM), Web Design & Usability